Physician Liaison
1 week ago
Golden State Dermatology is a physician-led and owned dermatology group rapidly expanding across California, with over 37 locations. We are a leading medical, surgical, and cosmetic dermatology group specializing in skin, hair, and nail conditions, Mohs micrographic surgery for the treatment of skin cancer, surgical and non-surgical cosmetic skincare, anti-aging, body contouring, and plastic surgery.
Physician Liaison
The Physician Liaison will travel within and around the Los Angeles region to call on primary care physicians offices and engage directly with physicians and staff to establish relationships to build and maintain a referral network. This position requires that the Physician Liaison maintain an extensive working knowledge of all the services provided by Golden State Dermatology and our brand and be able to effectively communicate the benefits and value of our services to physicians and consumers.
Job Description:
- Develop and maintain strong relationships with primary care physicians, OBGYNs, and pediatricians to build loyalty and increase patient referrals
- Strategically plan and implement outreach efforts to generate new patient volume within the healthcare community in the designated market
- Identify and follow through on opportunities with skill and persistence to overcome objections
- Educate external physicians and staff about the scope and benefits of our dermatology services
- Execute strategic physician marketing strategies and provide collateral to referring physicians
- Organize and schedule necessary physician meetings, including lunches and dinners
- Interpret profitability, establish appointment tracking mechanisms to demonstrate positive ROI
- Utilize a referral management system to schedule and record the results of outreach activities
- Gather intelligence related to the payor landscape to expand contracting
Key Competencies:
- Demonstrated ability to identify, seek out, and secure new relationships with physicians and other healthcare professionals
- Demonstrated understanding of the healthcare industry, including expanding offerings to practitioners patients and their referrals
- Demonstrated ability to organize market information by creating a market map of existing and potential referral sources
- Demonstrated analytical and creative problem-solving skills
Weekly Expectations & Goals
- Meet with 30+ referring physician offices per week and 1-2 lunches bi-monthly bringing at least one GSD provider.
- Four days in the field, one home office day to update CRM, follow-up, and plan
- Lunch with a busy office with many referral coordinators once per month (no provider needed).
- Weekend availability to attend conferences.
- Utilize CRM for communication with referring office visits.
Exciting Perks:
- 40% off products and procedures, as well as the ability to participate in free annual injectable events
- Comprehensive medical, dental, and vision benefits
- Commuter Benefits
- Company paid short and long-term disability as well as life insurance
- Safe Harbor 401K matches up to 4%
- Flex spending accounts and commuter benefits
- Employee Assistance Program (EAP) counseling for the stresses of everyday life
- Exclusive discounts for theme parks, attractions, hotels, concerts, and movie tickets.
- Employees accrue PTO from their first day of employment. Additionally, employees who work over 20 hours in a pay period are eligible for 9 paid holidays.
- Pet insurance to cover the healthcare needs of all your pets
GSD strongly encourages employees to receive the COVID-19 primary series vaccination.
Golden State Dermatology participates in the E-Verify program. E-Verify is a free, web-based system that allows employers to confirm their employees eligibility to work in the United States. It does this by comparing information from an employees Form I-9, Employment Eligibility Verification, to records from the U.S. Department of Homeland Security (DHS) and Social Security Administration (SSA).
Golden State Dermatology is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants for employment and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic.
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