Senior Content Marketing Manager

2 weeks ago

Little Ferry, United States PatSnap Full time

Senior Content Marketing Manager Founded in 2007, Patsnap is the leader in AI-powered innovation intelligence. Our user-friendly platform revolutionizes how IP and R&D teams collaborate across the entire innovation lifecycle — from validating ideas to analyzing the competitive landscape and beyond. More than 12,000 global companies across diverse industries trust Patsnap to innovate faster with AI. We have a vibrant and diverse team across offices in Toronto, London, Beijing, Shanghai, Suzhou, and headquarters in Singapore. We are proud of our company vision, values, and entrepreneurial spirit and are committed to fostering an inclusive environment where talent thrives and ideas bloom. Our $300M Series E funding round brings our valuation to over $1 billion, and we have a remarkable amount of growth ahead. We are actively seeking a Senior Content Marketing Manager to shape and amplify our brand narrative, engage our target audience, and strengthen our market presence. You will develop, own, and run the content strategy and editorial roadmap for Patsnap, manage production for the blog and customer stories, write and produce original content, research trends and news, consult and inform plans for content distribution, and report on success metrics. You will work closely and collaboratively with the Senior Head of Marketing, marketing team leads, and Product team to deliver a unified strategic approach and best-in-class editorial that drives awareness for the brand and new customer growth. What You'll Be Doing: Develop and execute a data-driven content strategy for Patsnap, aligned with our brand, mission and business goals Create a content roadmap and oversee and produce high quality content across blog posts, thought leadership, whitepapers, webinars, videos and social media (LinkedIn, Twitter, Instagram, YouTube, Facebook) Grow organic search traffic and authority of Patsnap content for enterprise topics and related product solutions, utilizing keyword research for content optimization and topic/headline ideation Serve as executive producer by creating original content and leading the development of multimedia formats such as social-first content, videos, and more to support content strategy goals Drive strategy and execution for content distribution and content partnerships, working alongside channel owners to maximize reach of Patsnap’s content Come up with new content series ideas and fresh editorial features (producing from concept to launch) that move the business forward and build Patsnap’s reputation and brand Partner with other departments, such as product, GTM, and sales, to ensure that content initiatives are aligned with the company's overall business goals Report on success metrics, generating content performance reports and insights, utilizing tools to track trends and key results, and to inform ongoing content strategy, learning, and iterating with data-informed decisions to continually improve content performance About You: 5+ years of successful content marketing, editorial, and/or creative content experience Proven track record of high-impact content strategy and creation Experience working in global organizations or with international markets Experience working in B2B SaaS organizations Experience in technical content writing for IP or R&D audiences an advantage Understand how to produce content for multiple audiences, deliver work at the highest editorial standards, and can make a piece of content more valuable, engaging, and authentic to Patsnap Embrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what’s working and what opportunities may exist regarding trends, specific keywords, or content knowledge gaps Ability to think strategically and creatively in a fast paced, dynamic environment Tools – Salesforce, HubSpot, Hootsuite, Wordpress, CMS, Analytical Tools Self-starter who can define processes where none existed before and have a history of working collaboratively to bring big ideas to life Can inspire and motivate cross-functional teams to deliver high-quality, complex, multiple-stakeholder creative content projects on time and within budget Highly organized and detail-oriented Experience leading a team of marketing professionals (preferably with experience managing remote teams) Can work EST hours and comfortable working across various time zones with global teammates What You'll Love: Unlimited vacation 2 volunteer days for community volunteering Health and dental benefits for you and your dependents from day one 401K matching Remote work environment + WFH stipend for your home office set-up 24/7 employee assistance program which provides access to virtual healthcare, therapy, financial and legal assistance, wellness counselling and resources for family support. Joining a forward-thinking team that genuinely cares and wants you to succeed Our Values: Integrity: We are fair and transparent in everything we do and hold each other accountable for our actions. Leadership: We lead by example and inspire each other to reach for new heights. Openness: We are open and honest and share our ideas with care and consideration. Growth: We are lifelong learners who choose resilience and grit over defeat. Innovation: We seek out new ways to solve problems and don’t stop until we’ve created a higher standard. Customer: Our customer is at the center of everything we do. Their success is our success.

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