Senior Content Marketing Manager

4 weeks ago

Little Ferry, United States Mixpanel Full time

About Mixpanel Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions. Over 9,000 customers, including companies like Netflix, Pinterest, Sweetgreen, Samsara, and Uber, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all. Ideally hiring in one of our Hub locations listed below but open to other locations: Los Angeles/Orange County, San Diego, San Francisco Bay Area Denver New York Chicago New York Portland Austin, Dallas, Houston Seattle About the Role Mixpanel's marketing team is responsible for creating messaging, content, and programs that drive awareness with our target audience, influence purchase decisions, and help users achieve maximum value from our products. We are looking for an experienced and creative Senior Content Marketing Manager. This person be responsible for leading our content strategy, creation, and distribution, focusing on both high-level strategic planning and hands-on writing. You will play a key role in articulating complex analytics concepts through creative storytelling and targeted copy that engages and converts our diverse audience segments. This person will play a pivotal role in defining Mixpanel’s marketing strategy and aligning stakeholders across the company to delivering on that content strategy. This person should be an expert on bringing the voice of the customer into the room, they should be a strong thought partner for the marketing team and be an exceptional storyteller. This person should think about the bigger picture of how content can drive awareness and conversion. This person will report to the Head of Product Marketing, Content, and Growth. Responsibilities Develop and execute a content marketing strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Lead the editorial calendar and content production schedule to ensure timely publication and maximize reach. Craft compelling, SEO-optimized copy for a variety of formats, including blog posts, white papers, case studies, email marketing campaigns, and more. Collaborate closely with product marketing, demand generation, field marketing, and brand teams to create a unified and distinctive voice across all content. Analyze content performance metrics and use these insights to steer future content strategies, continuously optimizing our approach. Translate a technical analytics product into a narrative and personalize content and messaging for different customer segments, enhancing user engagement and satisfaction. Mentor a copywriter, fostering a culture of creativity and continuous improvement. We're Looking For Someone Who Has Bachelor’s degree in Marketing, English, Journalism, or a related field. Minimum of 5 years of experience in content marketing or copywriting within a tech or software company. Ideally B2B. Strong understanding of SEO, content categorization and structure, content development, distribution, and measurement. Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business. Experienced in leading cross-functional projects and collaborating with multiple teams. Demonstrated ability to manage editorial schedules and deadlines within corporate and ongoing campaigns. Compensation The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here. Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information. Benefits and Perks Comprehensive Medical, Vision, and Dental Care Mental Wellness Benefit Generous Vacation Policy & Additional Company Holidays Enhanced Parental Leave Volunteer Time Off Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break *please note that benefits and perks for contract positions will vary* Culture Values Be Open: When knowledge becomes open, we can come together as a team to collaborate around a shared purpose Customer Focus: Our customers’ success is our success Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives One Team: We can’t win without each other Why choose Mixpanel? We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions. Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.

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