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Director of Sales and Marketing

2 months ago

Fayetteville, United States Hay Creek Hotels Full time
Job Description
The Stonebreaker Inn, opening August 2024, is actively searching for a organized and strategic business building Director of Sales and Marketing to promote our new beautiful property.

Stonebreaker Inn, formerly the Pratt Place Inn was first opened in 2008 as an independent, locally owned and operated boutique hotel located on 144-acres at the top of Markham Hill, one of the Seven Hills in Fayetteville Arkansas. The 18,900 sf building will be renovated and transformed to offer an extensive F&B program with significant outdoor dining and private dining options, a Private Members Only Club Lounge, and check in area for guests. Alongside the Inn stands the historic Pratt Place Barn, a venue that has been restored to continue hosting some marvelous events. All surrounded by a network of nature trails that allows guests to explore the property.

Job Summary:
  • Solicit party, banquet, event catering, and hotel business. Negotiates rates for all corporate group and catering with potential clients.
  • Visits or calls on past and prospective customers to solicit bookings.
  • Direct the solicitation efforts of the sales department through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel.
  • Direct and manage all group, transient, and catering/banquet sales and activities to maximize revenue for the venue and hotel.
  • Compile and/or direct the preparation of reports including annual and monthly forecast, marketing budget, lead management system, group booking pace report, STAR report, etc.
  • Attend and represent the hotel at selected trade shows or necessary community events.
  • Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies.
  • Develop and conduct persuasive verbal sales presentations to prospective clients.
  • Initiate preparation of annual sales and marketing plan and execute plans as outlined.
  • Maintain tracking system through sales system to ensure all client information and potential bookings and prospecting calls is documented.
  • Develop group rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.
  • Communicate and coordinate with front office manager, group bookings, room blocks, rooming lists and billing procedures.
  • Prepare all BEOs for group events providing timely and accurate information to clients and appropriate staff members.
  • Assist with the creation, development and implementation of adult and child activities and programs.
  • Maintain a vibrant website with seasonally appropriate key words, pictures, links, PPC campaigns and digital marketing. Analyze results on monthly basis including but not limited to Google Analytics and third party vendor. Monitor SEO process.
  • Develop and maintain CRM campaigns with monthly email blasts and customer feedback mechanisms.
  • Develops brochures, newspaper, magazine and radio advertising copy, and other written materials/signage about available food/beverage services and hotel facilities for public accommodation.
  • Organizes parties/events as required. In this capacity, incumbent will coordinate and direct the execution of party floor functions to ensure customer specification/expectations are adhered to and that the function runs smoothly and efficiently based on knowledge of quality food production and service requirements.
  • Responds to inquiries pertaining to requests for information, bidding and planning for events, and confirmation regarding events, both long and short range. Immediately respond to all telephone and email inquiries.
  • Provide written information to customers pertaining to such things as layout of seating plans, menu, pricing, and final contracts in the bidding process.
  • Other related sales duties on own initiative or as may be assigned by the general manager.
Experience and Skills
Required Experience:
  • 3+years of Sales Management in a hospitality setting
  • Strong leadership and effective written & verbal communication skills.
  • Must be extremely self-motivated and highly efficient
  • Must have exceptional interpersonal skills
  • Able to work a flexible schedule based on client needs, including nights, weekends, and holidays.
  • Excellent computer skills needed
  • Ability to train, motivate, and supervise
  • Must have on-hand event catering and detailing experience
Job Benefits
Hay Creek offers an extensive benefit and incentive package, including;
  • Insurance Benefit package, to include Company-funded Medical, Dental, Vision, Life, Disability, Accident, and Critical Illness
  • Competitive Salary/Wages
  • Competitive Paid Time Off Structure including Vacation, Sick, Holiday Pay, Jury Duty Leave, and Bereavement Leave
  • Standard Annual Performance/Salary Reviews
  • Merit and Cost of Living Adjustments
  • Complimentary Meals Daily
  • Free Parking
  • Employee and Friends & Family Lodging Discounts as low as forty-nine dollars per night at all HCH Properties
  • Discounts at specific property partners (NEIRA, Historic Hotels of America)
  • 50% Discount when Dining at any HCH Property
  • Industry Discounts through Working Advantage (Entertainment Tickets, Hotels, Rental Cars, Outdoor Activities, Restaurants, etc.)
  • Discounts at each of our Spas, Golf Courses, Fitness rooms/programs and other featured amenities
  • Supportive, open-door policy work environment
  • Work Culture that is fun, energetic and motivating
  • Employee Recognition Program - 'Delight and Surprise Dollars'
  • Accelerated Career Advancement to include professional enrichment, conferences & classes, and manager in training programs.