Marketing Manager

2 weeks ago

Atlanta, United States Cadence Bank Full time

Position Title: Marketing Manager - Commercial

Location: Birmingham, AL; Atlanta, GA; Houston, TX Tupelo, MS; any other city in the Cadence Bank footprint

Eligibility for Remote: Yes, hybrid

Reports To: Marketing Strategy Manager - Commercial

What The Role Is

The Marketing Manager will work on the Commercial Marketing team to develop, implement and report on marketing strategies, plans, programs and projects for assigned lines of business and key marketing initiatives.

How You Will Make An Impact

Develop marketing strategies and plans that support the company brand and key initiatives while aligning with the line of business objectives. Establish a deep understanding of line of business objectives, customer base, product/service offerings, sales cycle, customer experience and more that can be applied to marketing strategies and plans. Take a leadership role and proactive approach with internal stakeholders and marketing project teams to collaborate and achieve marketing plan objectives. Write strategic marketing briefs for proposed marketing and communications campaigns that drive awareness, acquisition, growth, retention and/or product utilization. Work with key internal and external partners to manage marketing projects from start to finish, using an online project management system and following standard marketing procedures. Marketing projects may include collateral, print ads, radio ads, outdoor ads, newsletters, direct mail, email, digital ads, webpages, branch merchandising, social media, search, video, print materials, signage, promotional items, digital platforms, pitchbooks and more. Record, track and report on assigned marketing plans and projects. Translate results into actionable insights and develop summaries to report results and learnings during and post campaigns. Review draft marketing materials for assigned projects and provide changes or updates in a timely manner. Review and update line of business customer mail and email communications to ensure alignment with the overall brand. Implement and manage sports marketing and naming rights sponsorships including marketing asset production, ticket management, onsite activation, client events/hospitality and more.

Who You Are

Bachelor’s Degree in Marketing, Communications or a similar field 3-7 years in related work experience Excellent written, oral and presentation skills Proficient in Google and/or Microsoft product suite (Doc/Word, Sheets/Excel, Slides/Powerpoint, Google Forms) Experience using a project management platform Detail oriented with strong project management skills Ability to manage multiple projects with minimal supervision in a fast paced environment Ability to interface and collaborate daily with various internal and external partners Ability to translate data into actionable insights Deep knowledge and understanding of the financial services or a similar industry

If your experience aligns with this description, please consider applying. Many skills are transferable among industries and a passion for the role and willingness to learn are important considerations. We believe that a diverse workforce creates problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) #J-18808-Ljbffr

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