Client Marketing Manager

3 weeks ago

Atlanta, United States Agile Resources Inc Full time

Job Title: Client Marketing Manager

Location: Atlanta, Hybrid Work Model (At least 2 days per week in office, potential for more, occasional client site visits)

Salary: $85,000 per year (No bonus, but other company incentives available)

The Client Marketing Manager position at Purchasing Power plays a pivotal role in driving demand generation and strategic marketing initiatives within a dynamic B2B2C environment. You will be responsible for developing and implementing strategic marketing plans, optimizing client events, and enhancing activation flow and segmentation to achieve aggressive growth targets for Affiliate and Public Sector accounts.

Key Responsibilities:

  • Develop, implement, and oversee strategic marketing plans for new client acquisition, focusing on Affiliate and Public Sector accounts.
  • Optimize client events such as anniversary events, benefit fairs, and new client launch events to enhance brand awareness and drive demand generation.
  • Partner with account managers to understand audience opportunities and roadblocks, serving as their marketing partner to drive growth within their businesses.
  • Collaborate with Brand Marketing and Creative departments to ensure marketing materials maintain message and brand consistency across the customer journey.
  • Craft multi-channel marketing campaign strategies utilizing tactics such as digital marketing, email, direct mail, and event marketing.
  • Implement testing plans to optimize campaign performance and spending, adapting approaches based on results.
  • Lead tracking and reporting of Affiliate and Public Sector Registration and FTB campaigns and metrics.
  • Serve as the communication liaison between marketing department colleagues, sales/account management, cross-functional teams, and external business partners.
  • Participate in client and partner meetings with account managers to define strategy and communications plans and review campaign results.

Qualifications:

  • Bachelors degree in marketing or related field.
  • Minimum 5 years of experience in multi-channel marketing.
  • At least 3 years of e-commerce and/or retail experience.
  • Proficiency in Microsoft Office (Outlook, Excel, Word & PowerPoint).
  • Familiarity with Salesforce or comparable CRM systems; exposure to Asana is a plus.
  • Experience working with cross-functional teams and external agencies.
  • Proven ability to create and execute innovative and comprehensive marketing programs and campaigns.
  • Excellent oral, presentation, and written communication skills with strong problem-solving abilities.
  • Detail-oriented with strong organizational and project management skills, capable of managing multiple initiatives simultaneously.
  • Preferred experience in B2B2C marketing.

For immediate consideration please send your resume to: alexis.may@gotoagile.com

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