![Kule](https://media.trabajo.org/img/noimg.jpg)
Director of Customer Retention and CRM
3 days ago
KULE is seeking a Director of Customer Retention and CRM to join its team. This individual will be passionate about building customer relationships and maximizing customer loyalty through effective CRM strategies. The Director of Customer Retention and CRM will be responsible for:
Developing and implementing customer retention and loyalty programs to increase repeat purchases and customer lifetime value
Creating and managing customer segmentation strategies to personalize communications
Leading the development and execution of CRM campaigns across various channels, including email, SMS, and direct mail
Collaborating with cross-functional teams such as Marketing, Ecommerce, and Operations to ensure a seamless customer experience
Analyzing customer data and conducting customer research to identify insights and opportunities for improving retention and engagement
Monitoring and reporting on key customer metrics, providing recommendations for improvement
Building and managing a high-performing team of CRM and retention professionals
Manages day-to-day email programs and marketing calendar
Requirements
The ideal candidate:
Has a minimum of 5 years of experience in CRM, customer retention, or loyalty marketing
Experience with Shopify, Klaviyo, and Yotpo a plus
Demonstrates a strong understanding of CRM principles and strategies, as well as experience with CRM tools and platforms
Is highly analytical and data-driven, with the ability to analyze customer data and derive actionable insights
Has a proven track record of developing and executing successful customer retention programs
Is familiar with customer segmentation strategies and personalization tactics
Possesses excellent communication and collaboration skills, with the ability to work cross-functionally and manage a team
Is detail-oriented, organized, and able to manage multiple projects and priorities
Thrives in a fast-paced, entrepreneurial environment and is comfortable taking initiative and driving results
Has a passion for delivering exceptional customer experiences and building lasting customer relationships
Has a love for stripes (optional but preferred)
Benefits
At KULE, we:
love stripes.
are a small team with a big heart.
have some of retail’s most respected leaders as our advisors.
take our business seriously, but not ourselves.
believe intelligence, attitude, and energy often trump experience.
offer a competitive salary, benefits, a generous clothing allowance, and the opportunity to get in on the ground floor of a quickly growing fashion brand.
want to get to know you
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