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Segment Marketing Manager

4 months ago

Cranberry, United States Mine Safety Appliances Inc, (MSA) Full time

Overview Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career. At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day. Are you in? Read on for more details about this particular role. Responsibilities * Own the go to market strategy for assigned markets and products * Work with Sales and Channel Partners to drive revenue through customer-facing activities, innovative solutions and strong technical support * Work with Sales to ensure appropriate channels management / go to market selling strategy is implemented * Work in partnership with Marcom and the Creative team to develop content and materials for successful sales initiatives, including technical and selling literature, web content, social media content, trade show properties, etc. * Participate in Regional Steering Team Meetings for the specific segment, with GST participation as requested * Keep a "real-time pulse" on market conditions, competitive activities, industry and technology trends, market size and share, as well as market growth rates, through market research and data analysis. * Communicate market conditions to appropriate organizational stakeholders (sales, product development, etc.) * Own the local execution of the new product launch plan as it applies to the segment * Develop and implement growth strategies and strong demand creating activities * Provide guidance to Operations for demand planning and forecasting activities * Develop innovative training materials and conduct training both internally and externally Ensure the sales team develops and maintains appropriate product expert and application knowledge * Measure success of strategy implementation through KPIs and adjust implementation tactics as needed * Collaborate with Sales, CX, Customer Service, Service, Operations and Logistics to ensure alignment of activities * Determine key Marketing collateral investment within assigned budget * Own associated regional product and market we pages to ensure appropriate content * Manage annual and special pricing process Qualifications Education Required: * Bachelor's Degree in Marketing, Engineering, Business Administration or related discipline * In absence of a bachelor's degree: demonstrated exposure to relevant subject matter through real life or previous work roles. Candidate has working knowledge of relevant subject matter. Education Preferred: * MBA * In absence of MBA: demonstrated exposure to high level business management fundamentals through real life or previous work roles. Candidate has working knowledge of marketing, product development, and business management. Experience Preferred: * Experience in developing go to market strategies within industries subject to regulatory requirements or business to business selling. This position is posted at multiple levels: Level II: * High level proficiency for all Level 1 responsibilities * Lead internal process / business improvement initiatives Demonstrated rack record of results, relationships and readiness to advance from Level 1, including: * Results: Consistently delivers results commensurate with skill level beyond entry level marketer. * Relationships: Proven ability to build constructive relationships across one level up cross functional stakeholders. * Readiness: Consistently exceeds expectations in current role. Level III: * Lead and develop the Regional Segment Marketing Team by providing mentoring and coaching to RSMs I and II * Demonstrate regional and global business acumen Collaborate with key stakeholders to establish, monitor and attain measurable and meaningful performance goals that are aligned with project plans * Manages and influences peers without direct authority * Establishes and leads initiatives that benefit the entire team (team initiative) Participate in annual budgeting, forecasting, and planning exercises (should be able to participate and contribute in executive level meetings) Demonstrated record of results, relationships and readiness to advance from Level 2, including: * Results: Consistently delivers results proactively and reliably. * Relationships: Proven ability to build constructive relationships across all levels and functions within the organization. * Readiness: Consistently exceeds expectations in current role Senior: * Demonstrates clear leadership within Customer marketing team * Leads cross functional teams as needed, including Regional Steering Team, etc. * Delivers unique go to market or customer experience solutions that drive value * Drives regulatory strategy by partnership with strategic product marketing or direct regulatory participation. * Recognized by the organization as an expert within their products and markets Demonstrated track record of high level, consistent results, relationships and readiness to advance from Level 3, including: * Results: Consistently delivers best in class results proactively and reliably. * Relationships: Proven ability to build deep, trusting relationships across all levels and functions within the organization. * Readiness: Consistently exceeds expectations in current role. #LI-KB1

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