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Consumer Experience Coordinator

3 months ago

Minneapolis, United States 24 Seven Talent Full time

Duration: 12 month contract

Location: Minneapolis, MN - hybrid

Pay: $36.66/hr

Title: Consumer Experience Coordinator

As a Consumer Experience Coordinator, you will be responsible for supporting the development and execution of the integrated marketing communications, across defined consumer touchpoints. Youll work in partnership with the global and area marketing managers within the Consumer Business Group

Primary Responsibilities include but are not limited to the following:

Leading the consumer experience of the companies' loyalty content, email marketing, website, ecommerce content, and lifting brand promotions in 2025.

Supporting the planning, development, and execution of holistic, integrated marketing communications programs and tactics to increase awareness and drive purchase intent. Program tactics include SEO enhancements and digital programs, social media, and digital advertising & media.

Managing agency partnerships and fulfillment vendors to ensure continued strategic alignment and executional excellence.

Managing and tracking campaigns/programs with quarterly reports capturing tracked metrics, learnings, and recommendations, in partnership with portfolio marketers, global marketing center, and agency partners.

Partnering directly with portfolio marketing, tech service, shopper, and training teams to produce and distribute content to the area and shopper marketing teams, in support of executing marketing strategies and plans to help drive customers through the decision journey.

Partnering directly with the Consumer Business Groups Global Marketing Center to support and drive efficient, effective, and integrated programs.

Qualifications:

Bachelors degree or higher (completed and verified prior to start) from an accredited institution

Three (3) years of developing integrated B2C marketing communications programs (including loyalty programs and promotions through both owned and paid media channels).

Experience working with and managing advertising agencies (required)

Additional qualifications that could help you succeed even further in this role include:

Masters Degree focused in Marketing or Communications.

Minimum three (3) years experience executing or developing branding and/or marketing strategies.

Minimum three (3) years experience working on digital loyalty marketing and communication programs.

Minimum three (3) years consumer brand or product marketing experience.

Strong interpersonal skills in working with direct and cross functional teams.

Strong project management skills.