Marketing Analyst CCOE

3 days ago

Wilmington, United States Barclays Full time

Job DescriptionPurpose of the roleTo create content that highlights and promotes the bank's goals and objectives across various platforms and omnichannels to appropriate channels by crafting compelling narratives and designing engaging visual contentAccountabilitiesCollaboration with internal stakeholders to develop content messages, themes and topics which communicate the bank's objectives.Management of the end-to-end content creation process including as needed writing, editing, animation creation, and static asset development which will be used and communicated across platforms.Management of content that engages clients and other stakeholders via articles, social media, videos and infographics.Monitoring the performance of content across various channels using analytics tools.In certain cases, development and maintenance of platforms such as microsites to promote the bank's business objectives, values, products, services and campaigns for specific audiences.Analyst ExpectationsWill have an impact on the work of related teams within the area.Partner with other functions and business areas.Takes responsibility for end results of a team's operational processing and activities.Escalate breaches of policies / procedure appropriately.Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.Advise and influence decision making within own area of expertise.Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.Make evaluative judgements based on the analysis of factual information, paying attention to detail.Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.Guide and persuade team members and communicate complex / sensitive information.Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship - our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset - to Empower, Challenge and Drive - the operating manual for how we behave.Join us as a Marketing Analyst at Barclays where you will play a pivotal role in helping the business understand market trends, consumer behavior and the effectiveness of marketing strategiesTo be successful as a Marketing Analyst, you should have:Bachelor's Degree Required in business related fieldStrong attention to detailExcellent communication both written and verbalSound decision-making and judgement skillsYou may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skillsThis role is located in Wilmington, DE.

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