Marketing & Communications Director
4 weeks ago
About us:
Global Experience Group (GXG ) is a leading holding company in the experiential marketing industry, managing four dynamic companies:
NVE Experience Agency ,
Cognition Interactive ,
Treehouse Fabrication and Scenic , and
The Future Party . NVE Experience Agency is a creative marketing agency with in-house production capabilities, Treehouse Fabrication and Scenic specializes in event fabrication, Cognition Interactive leverages creative technology to power human experiences, and The Future Party is a community-based media company. Together, we create unforgettable experiences and deliver exceptional results for our clients.
Summary of Position:
We are seeking an experienced and strategic Marketing & Communications Director to lead our marketing team. This senior role requires a visionary leader who can develop and execute cohesive marketing strategies across our portfolio of brands, set key KPIs, and establish senior-level relationships with industry publications. The ideal candidate will have a proven track record in B2B marketing, exceptional communication skills, and the ability to drive results at a high level. This individual must have
extensive agency experience
in a similar or related field.
This role reports into the Chief Business Officer.
Key Responsibilities
:
Strategic Leadership:
Develop and execute comprehensive marketing strategies for the GXG portfolio with a focus on NVE Experience Agency, Treehouse Fabrication and Cognition
Team Oversight:
Oversee a team of Marketing Managers and their activities, providing guidance and support to ensure successful execution of marketing initiatives
KPI Development:
Set and monitor key performance indicators (KPIs) to measure the success of marketing campaigns and strategies across the portfolio of brands
PR:
Establish and maintain relationships with industry publications, thought leaders and media contacts to identify and secure speaking engagements and generate press leads and corporate coverage
Marketing Campaign Development:
Strategize and oversee development of all marketing campaigns and corporate product/services launches
Social Media Strategy:
Develop and implement a cohesive social media strategy for all brands, ensuring consistent and engaging content across platforms like Instagram and LinkedIn
Thought Leadership & PR:
Establish and maintain relationships with industry publications, thought leaders and media contacts to identify and secure speaking engagements and generate press leads and corporate coverages; Develop editorial and thought leadership content strategy to elevate profiles of C-Suite, ELT and key leaders through the agency portfolio
Content Management:
Oversee the creation and distribution of high-quality marketing materials, including blog posts, whitepapers, video content, and case studies
Industry Recognition:
Strategize and oversee awards strategy, working cross-functionally to develop applications for industry awards and key lists as Clios and Cannes
Email Marketing:
Develop and manage email marketing campaigns to nurture leads and engage with existing clients
Performance Analysis:
Monitor and analyze marketing campaign performance, providing regular reports and insights to optimize strategies
Content Capture:
Oversee process and strategy for capturing and leverage on-site event content for use in marketing material development, awards strategies and social media content
SEO & Inbound Marketing:
Implement SEO and inbound marketing strategies, working with third-party experts as necessary
Brand Messaging:
Ensure consistent and compelling brand messaging across all marketing channels and materials
Marketing Budget:
Oversee and optimize Marketing’s annual budget
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field
Minimum 7+ years of experience in a senior marketing role, preferably within an agency setting
Proven experience in B2B marketing and a deep understanding of the experiential marketing industry
Strong leadership and team management skills, with the ability to inspire and motivate a marketing team
Excellent written and verbal communication skills, with the ability to create compelling marketing content
Proficiency in marketing tools and software, such as CRM systems, email marketing platforms, and analytics tools
Creative thinking and problem-solving skills, with a keen eye for detail
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams
Knowledge of SEO and experience working with third-party experts
Willingness to work extended hours and on weekends when necessary
Can empathize with different consumer types, see the world through their eyes and connect those dots to the brand
Understand and is fascinated by culture, sub-cultures, and the forces that move them
Extra Credit:
Experience producing video content
Requirements:
Must be able to remain in a stationary position 50% or more of the time
Location:
We are a hybrid company with hub locations in Los Angeles and New York. However, we are considering remote candidates for this role.
Diversity, Equity, Inclusion and Belonging
:
At GXG, we are led by curiosity and fueled by humanity. Authentic connection is at the heart of our work and we embrace the opportunity and responsibility we have as an organization to provide the tools and resources needed to deliver the best and most equitable experiences possible for our employees and the clients we serve.
Perks & Benefits
:
Health & Wellness Benefits
401k Match
Communication Stipend
Paid Company holidays & PTO Package
Company get togethers & annual retreats
Paid Parental Leave
Flexible WFH policy
Salary Estimation
: [$120K - $150K]
This is an exempt role. NVE intends to provide a competitive total compensation package which includes a variety of incentives, benefits, growth and developmental opportunities. There are many factors to the presented salary range, including but not limited to - location, departmental budgets, certifications, and overall job-related qualifications.
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