Manager, Paid Social Media

3 weeks ago

Plano, United States Raising Cane's Full time

Overview:

At Raising Canes Chicken Fingers we serve only the best tasting and most craveable chicken finger meals. Its our ONE LOVE. Our Crew make it happen, our Culture makes it unique and the Community makes it all worthwhile.

Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing Company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. We are constantly striving to Raise The Bar. The future for Raising Canes is growth focused and were on the path to being one of the top 10 restaurant companies in the United States.

Responsibilities:

Your Role at Raising Canes:
The Paid Social Media Manager is responsible for set-up and successful execution of paid social campaigns, as well as ongoing optimizations to our strategy. At Raising Canes our paid campaigns span from National Activation support on a grand scale to hyper-localized events that seek creativity in their promotional strategy and this roles responsibilities include but are not limited to audience research, geo-targeting, campaign configuration, implementation, monitoring, real time updates and full campaign reporting.

Your Impact and Responsibilities:
Owns day-to-day and event paid social management and boosts including campaign planning, budget, setup, creative development, monitoring/reporting and optimization across a variety of social media platforms for our Brand, Owner and Mascot channels
Supports our local teams across the nation with locally targeted and boosted event pages, boosted posts and assist in their strategy/approach
Manages multiple campaigns and projects simultaneously
Innovates and suggests creative ways to enhance campaign performance using new features and updates
Provides real-time updates to paid campaigns and create detailed paid campaign reports
Monitors day-to-day social media trends and identifying content and partnership opportunities, primarily on TikTok
Participates in monthly social media brainstorms
Conducts research on potential partners

Qualifications:

Requirements for Success:
5-7 years of hands-on experience in managing paid social campaigns, a proven track record of achieving measurable results
Able to stay ahead of the latest trends, tools, best practices and technologies in paid social, and digital marketing and advertising
Proven experience in managing paid social media advertising campaigns, with a focus on Meta, TikTok and X
Proficiency in ad campaign setup and management on these platforms
Strong analytical skills to interpret data and make informed decisions
Extremely detail-oriented with the ability to multitask and meet deadlines
Strong copy writing skills
Able to work a non-traditional schedule including some nights and weekends
Bachelors Degree in Marketing, Journalism, Advertising or related field

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