Business Strategy Insights Analyst

2 days ago

Plano, Texas, United States Optimum Media Full time

Introducing Optimum Media. Driven by the power of Optimum, Optimum Media is our innovative multiscreen advertising sales and media consultancy business servicing small to medium business as well as national, political, media & entertainment and agency clients across the United States.
Our team is comprised of Sales Executives, Software Engineers, Data Analysts, Ad Operations, Marketing Professionals, Product Managers and more.
If you are tech-savvy, data-driven, client focused, and solutions oriented this brand is for you
Job Summary
Are you a data storyteller? Do you get excited by creating large data sets? Can you interpret and properly articulate insights from a data dump? This might just be the luckiest day of your life. Optimum Media is looking for a Business Strategy & Insights Analyst to join our internal Business Strategy & Insights Team whose sole purpose is creating strategies to grow local clients' business with the ad sales team using our own data as well as a large volume of third-party data.
Responsibilities

  • Meet with sales teams and management on account strategies and make recommendations based on what the research tells you.
  • Digest data, build presentations, and articulate vision with the rest of the Business Strategy & Insights Team for the benefit of local ad sales clients.
  • Support local business by deriving key performance metrics from qualitative and quantitative data resources that includes but not limited to Nielsen, Scarborough, Media Monitors, Claritas, IHS Markit Automotive and Set-Top Box data.
  • Conduct pre-diagnosis strategy with or for local clients and local ad agencies as well as post-diagnosis prescription planning.
  • Create general sales materials including trending reports, rating highlights, market analysis and ranking reports.
  • Utilize Census Data/Mapping system to develop reports down to system geography to match client qualifications.
  • Create coverage area mapping for client specific and overall use for marketing and ad sales.
  • Building custom audiences based on client requirements.
  • Analyzing audience segments to develop attribute profiles of the audiences, including demographic and consumer attributes.
  • Developing and implementing tests to determine relationships between audience segments and campaign performance.
  • Produce data usage reports for data providers.
  • Work with cross functional teams to support development of strategies and solutions for top Clients.
  • Participate in team meetings with peers/other Customer Success Team leaders to identify and solve for knowledge gaps and opportunities.
  • Build category, media and competitive research for local Clients across all categories.

Qualifications

  • A minimum of Bachelor's degree in Marketing, Business or a related field is preferred
  • 1-2 Years minimum relevant working experience preferred
  • Strong brand, product, multiscreen, and/or advertising sales marketing experience
  • Knowledge of multiscreen and advanced advertising products
  • Strong verbal, written, and interpersonal communications with overarching skill to translate data, information and research into powerful points of view-ability to craft and tell a compelling story
  • Experience working with scripting languages like SQL, Python, and R as well as Tableau and all Microsoft Office Applications is a plus (strong command of Excel and PowerPoint mandatory)
  • You convey executive presence that illustrates a combination of professional drive and personal humility

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Nearest Major Market: Plano
Nearest Secondary Market: Dallas

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