Membership Sales Lead

1 day ago

Holyoke, United States Greater Holyoke YMCA Full time
GREATER HOLYOKE YMCA

Job Title: Membership Sales Lead

FLSA Status: Non-Exempt Date Prepared: June 2024

Reports to: Associate Executive Director Leadership Level: Team Leader Department: Membership

POSITION SUMMARY:

This position supports the work of the Y, a leading nonprofit charitable organization committed to strengthening community through youth development, healthy living, and social responsibility. Membership sales staff will connect with individuals in the community, introduce them to the reasons "The Y is So Much More" and ultimately achieve membership sales goals. The Membership Sales Representative promotes the sale of new membership in a manner that fosters member retention. The position involves generation of new membership leads, booking appointments, conducting tours, presenting rates, asking for the sale, handling objections, and following up with prospects. Additional responsibilities include generating referrals and participating in marketing activities and special events to achieve required lead generation targets.

OUR CULTURE:
Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing and we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger, beginning with you.

ESSENTIAL FUNCTIONS:
  1. Build meaning, trusting, collaborative relationship.
  2. Educates themselves on current membership sales promotions best practices in Y-USA membership recruitment strategies
  3. Serve as the primary point of contact for Daxko Operations and maintains validity of data within the system
  4. Achieve established sales goals by working prospect lists and develop new prospects to sell membership and program through a verity of sales medium, including daily phone calls and strategic partnership development opportunities
  5. Collaborate with Member Service Staff and Wellness Center Staff to transition new members to complete Wellness Orientations and have a positive membership experience.
  6. Work collaboratively with Marketing & Membership Coordinator in implementing promotions and campaigns.
  7. Use Listen First skills to understand prospect needs and communicate the benefits of a Y membership, making the Y accessible to people of different backgrounds, abilities, opinions, and perceptions.
  8. Represent the Y at community events or corporate partners to grow membership and program sales.
  9. Understand the full suite of Y programs, promotions, and services to upsell and introduce members to additional benefits of a Y membership.
  10. Conduct tours to engage prospective members in program areas.
  11. Furthers their knowledge of sales and marketing techniques through continued education (webinars, blogs, e-newsletters, etc.).
  12. Oversee and support various projects as assigned.

LEADERSHIP COMPETENCIES:
  • Communication & Influence: Listens and expresses self effectively and in a way that engages, inspires, and builds commitment to the Y's cause.
  • Inclusion: Values all people for their unique talents and takes an active role in promoting practices that support diversity, inclusion, and global work, as well as cultural competence.
  • Critical Thinking & Decision Making: Makes informed decisions based on logic, data, and sound judgment.
  • Functional Expertise: Executes superior technical skills for the role.
  • Innovation: Creates and implements new and relevant approaches and activities that improve and expand the Y's work and impact in the community.
  • Program/Project Management: Ensures program or project goals are met and intended impact occurs.
  • Developing Self & Others: Develops self and supports others (e.g., staff, volunteers, members, program participants), both formally and informally, to achieve their highest potential.
  • Emotional Maturity: Demonstrates ability to understand and manage emotions effectively in all situations.
QUALIFICATIONS:
  • A customer service aptitude and passion for the Y's cause is important.
  • A high school diploma (or equivalent) is required.
  • Sales experience preferred.
  • Requires excellent telephone, face to face, and written communication skills tailored to the appropriate audience.
  • Excellent computer skills, including Microsoft office, and data entry skills are important.
  • Ability to learn new software systems required.
  • Attention to detail and the commitment to confidentiality are essential.
  • Must complete Listen First and Cause Driven Tour training within the first nine months of employment.
  • Inclusion - works effectively with people of different backgrounds, abilities, opinions, and perceptions
  • CPR/First Aid Certification within 3 months
  • YMCA Leader Certification within 6 months
  • Ability to respond to safety and emergency situations.
  • Bilingual Spanish/English preferred
WORK ENVIRONMENT & PHYSICAL DEMANDS:
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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