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Performance Marketing Manager, Global

3 months ago

Los Angeles, United States Rosewood Hotels & Resorts Full time

Proven experience (8+ years) as a performance media or marketing manager or a similar role in a dynamic and competitive industry Proficiency with digital advertising platforms Strong analytical skills and proficiency in data-driven decision-making Knowledge of SEO, SEM, and other digital marketing strategies Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) Familiarity with marketing automation and CRM software (e.g., HubSpot, Salesforce) Creative thinking and problem-solving abilities Strong analytical and problem-solving skills with the ability to translate data into actionable insights Excellent communication and strong presentation skills Strong project management and organizational skills Responsibilities As a Performance Marketing Manager, you will be responsible for developing, executing, and optimizing our digital marketing strategies to drive growth, acquire new customers, and increase revenue You will work closely with cross-functional teams, including the brand, creative, analytics, and agency partner teams, to create and manage data-driven campaigns that achieve our business objectives Manages the development of global and regional campaigns Communicates the strategy, plan and progress, providing performance updates to internal teams and stakeholders Drives the launch and optimizes performance marketing campaigns to achieve KPIs Manage workflow for cross-departmental projects, including tactical deliverables as it relates to campaigns This would include creative assets, landing page development, email and digital assets needed to support activities across the group and to agency partners Works with designers and copywriters within brand team to create compelling and creatives that resonate with our target audiences Works with Analytics and agency to ensure appropriate tracking is in place Works closely with leadership to share funnel conversion improvement ideas, feedback and results Supports test and learn activities for the group - plans A/B testing and other experimentation methods to refine ad copy, creative, landing pages, audience testing and other targeting to improve campaign performance Participates and develops media briefs in conjunction with brand and leadership Serves as central point of contact and lead for additional business lines within the company as we grow and scale Utilize data analytics tools to track and analyze campaign performance, providing regular reports and insights Continuously reviews and optimizes campaigns based on performance data, adjusting strategies, targeting, and ad creatives for improved results with internal teams and agency partners Collaborates with design teams to enhance landing page and website conversion rates Stays up-to-date with industry trends and competitive landscape to identify opportunities and threats Collaborates with cross-functional teams to ensure marketing efforts align with overall business goals Qualifications Proven experience (8+ years) as a performance media or marketing manager or a similar role in a dynamic and competitive industry Proficiency with digital advertising platforms Strong analytical skills and proficiency in data-driven decision-making Knowledge of SEO, SEM, and other digital marketing strategies Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) Familiarity with marketing automation and CRM software (e.g., HubSpot, Salesforce) Creative thinking and problem-solving abilities Strong analytical and problem-solving skills with the ability to translate data into actionable insights Excellent communication and strong presentation skills Strong project management and organizational skills Responsibilities As a Performance Marketing Manager, you will be responsible for developing, executing, and optimizing our digital marketing strategies to drive growth, acquire new customers, and increase revenue You will work closely with cross-functional teams, including the brand, creative, analytics, and agency partner teams, to create and manage data-driven campaigns that achieve our business objectives Manages the development of global and regional campaigns Communicates the strategy, plan and progress, providing performance updates to internal teams and stakeholders Drives the launch and optimizes performance marketing campaigns to achieve KPIs Manage workflow for cross-departmental projects, including tactical deliverables as it relates to campaigns This would include creative assets, landing page development, email and digital assets needed to support activities across the group and to agency partners Works with designers and copywriters within brand team to create compelling and creatives that resonate with our target audiences Works with Analytics and agency to ensure appropriate tracking is in place Works closely with leadership to share funnel conversion improvement ideas, feedback and results Supports test and learn activities for the group - plans A/B testing and other experimentation methods to refine ad copy, creative, landing pages, audience testing and other targeting to improve campaign performance Participates and develops media briefs in conjunction with brand and leadership Serves as central point of contact and lead for additional business lines within the company as we grow and scale Utilize data analytics tools to track and analyze campaign performance, providing regular reports and insights Continuously reviews and optimizes campaigns based on performance data, adjusting strategies, targeting, and ad creatives for improved results with internal teams and agency partners Collaborates with design teams to enhance landing page and website conversion rates Stays up-to-date with industry trends and competitive landscape to identify opportunities and threats Collaborates with cross-functional teams to ensure marketing efforts align with overall business goals Press space or enter keys to toggle section visibility PERFORMANCE MARKETING MANAGER... Rosewood Hotel Group seeks a talented and results drive Performance Marketing Manager to drive best-in-class online engagement for our customers worldwide. As a Performance Marketing Manager, you will be responsible for developing, executing, and optimizing our digital marketing strategies to drive growth, acquire new customers, and increase revenue. You will work closely with cross-functional teams, including the brand, creative, analytics, and agency partner teams, to create and manage data-driven campaigns that achieve our business objectives. The ideal candidate is a planner, a project manager, relationship driver, is detailed and analytics obsessed and passionate about modern marketing across various digital channels including search, programmatic, digital OOH, social, email and other emerging digital marketing and media technologies. This is a full-time, exempt position. KEY RESPONSIBILITIES • Manages the development of global and regional campaigns. Communicates the strategy, plan and progress, providing performance updates to internal teams and stakeholders. Drives the launch and optimizes performance marketing campaigns to achieve KPIs • Manage workflow for cross-departmental projects, including tactical deliverables as it relates to campaigns. This would include creative assets, landing page development, email and digital assets needed to support activities across the group and to agency partners • Works with designers and copywriters within brand team to create compelling and creatives that resonate with our target audiences. • Works with Analytics and agency to ensure appropriate tracking is in place • Works closely with leadership to share funnel conversion improvement ideas, feedback and results • Supports test and learn activities for the group - plans A/B testing and other experimentation methods to refine ad copy, creative, landing pages, audience testing and other targeting to improve campaign performance • Participates and develops media briefs in conjunction with brand and leadership • Serves as central point of contact and lead for additional business lines within the company as we grow and scale • Utilize data analytics tools to track and analyze campaign performance, providing regular reports and insights • Continuously reviews and optimizes campaigns based on performance data, adjusting strategies, targeting, and ad creatives for improved results with internal teams and agency partners • Collaborates with design teams to enhance landing page and website conversion rates. • Stays up-to-date with industry trends and competitive landscape to identify opportunities and threats. • Collaborates with cross-functional teams to ensure marketing efforts align with overall business goals. REQUIRED SKILLS & EXPERIENCE • Proven experience (8+ years) as a performance media or marketing manager or a similar role in a dynamic and competitive industry. • Proficiency with digital advertising platforms • Strong analytical skills and proficiency in data-driven decision-making. • Knowledge of SEO, SEM, and other digital marketing strategies. • Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics). • Familiarity with marketing automation and CRM software (e.g., HubSpot, Salesforce). • Creative thinking and problem-solving abilities. • Strong analytical and problem-solving skills with the ability to translate data into actionable insights • Excellent communication and strong presentation skills • Strong project management and organizational skills • Experience with global markets and location-based businesses within travel/ hospitality highly desirable About Us Press space or enter keys to toggle section visibility Rosewood Hotel Group, a privately owned company, is one of the world's leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood Hotels & Resorts; upper-upscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., a modern and progressive private members clubs. Its combined hotel portfolio consists of more than 42 properties in 20 countries with nearly 30 new properties currently under development. The group's foundation is its commitment to "Relationship Hospitality" - a belief that true hospitality springs from the nurturing and building of strong and lasting relationships with fellow associates, guests, partners and the communities in which its hotels operate. By doing so, Rosewood Hotel Group strives to become the industry leader in delivering the true meaning of hospitality Company information Rosewood Hotels & Resorts manages 29 one-of-a-kind luxury hotels, resorts and residences in 16 countries, with 24 new properties under development. Each Rosewood property embraces the brand’s A Sense of Place philosophy to reflect the individual location’s history, culture and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong. For those who wish to stay a little longer, Rosewood Residences offer a distinct opportunity for ownership or rent in extraordinary destinations within the brand’s wide-ranging portfolio.For more information: rosewoodhotels.comConnect with us: Facebook Twitter Instagram WeChat @RosewoodHotels Privately Held Hong Kong, Quarry Bay Company Specialties: Hotel and resort management, Residential, Restaurants, and Spa and Wellness #J-18808-Ljbffr