B2B Marketing Specialist
1 week ago
Role Description: This is a full-time remote role for a Marketing Specialist at Willow. The Marketing Specialist will be responsible for data-driven campaign development, execution, and reporting as well as the creation of content for financial advisors to use with their clients. This position requires a deep understanding of financial advisors and a strong background in HubSpot, LinkedIn Ads, and Canva.
Responsibilities: Run data-driven campaigns to drive financial advisors to Willow's sales team. Create high-converting audience segments, ads, and landing pages. Create & deliver webinars to warm up financial advisor leads. Create compelling newsletters, infographics, blog & LinkedIn posts. Create new & improve upon existing sales materials. Automate multiple touch points with leads. Write content for financial advisors along side our content partners. Reports directly to the VP of Marketing with collaboration with sales, customer success, and product teams.
Qualifications: Experience in the financial services or wealth management industries. Demonstrate a deep knowledge of HubSpot, LinkedIn Ads, & Canva. Excellent sales, marketing strategy, and research skills. Excellent written and verbal communication skills. Ability to work independently and remotely. Bachelor's degree in Marketing, Communications, Business, or related field.
Additional Details: This role is remote but Willow is located in the Greater Boston area. We communicate frequently on Slack and expect you to be engaged with our team. You will work independently and collaboratively with others.
Compensation for this role is salary + equity
Our Promise: At Willow, we believe that a diverse, equitable, and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Willow is an equal-opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.
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