Search Marketing Specialist
2 weeks ago
Salary Range: $100,000 - $300,000 annually with substantial performance bonuses.
Innovative Metrics is seeking a skilled media buyer with extensive experience in Google and Bing advertising platforms, focusing on search marketing initiatives. The primary role involves crafting and overseeing search marketing campaigns aimed at driving leads, sales, or signups for a variety of online offerings.
Key Responsibilities:
- Strategic Development: Formulate a detailed digital marketing plan to attract traffic and convert leads, sales, or signups across diverse online platforms. Oversee the execution and management of various campaigns on Google and Bing.
- Performance Measurement: Analyze campaign performance against established objectives. Implement testing protocols for digital marketing strategies to ensure effectiveness and scalability.
- Optimization: Continuously refine strategies to achieve maximum reach at minimal costs.
- Ad Copy Creation: Demonstrate expertise in crafting, testing, and optimizing high-performing ad copy to enhance campaign effectiveness and scalability.
Qualifications:
- A minimum of 5 years of experience in media buying on Google and Bing platforms.
- Proven track record in leading and managing digital advertising campaigns focused on direct response for lead generation, signups, or sales at scale.
- Hands-on experience in creating and optimizing direct response campaigns on Google and Bing.
Employee Benefits:
- Comprehensive medical coverage
- Paid vacation time
- Flexible working hours
- Flexible paid time off
- Opportunities for professional development
- Unlimited snacks and complimentary lunch every Friday
Innovative Metrics has been at the forefront of developing and scaling impactful digital consumer products for over two decades, utilizing proprietary technology and strong brand recognition.
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