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eCommerce Digital Content Specialist

2 months ago

Highland Park, United States GVW Parts Full time

The eCommerce Digital Content Specialist is r

esponsible for driving the execution of eCommerce digital content for product, brand, blog, email, and social media platforms. Audits and analyzes content for maximum SEO, SEM, SMM and User Experience performance. Key Outcomes Create new customer accounts, enhance customer experience with updated product descriptions across JIT & GVW websites, grow eCommerce blog – maintaining current levels of 4 or more posts per month, expand social media/remarketing ad types by 150% and increase engagement on social media by 400%. Essential Duties & Responsibilities and Est. % of Time Spent on Each Onboarding and optimization of product listings on automotive web properties. Research, create, and maintain industry blog posts. Research, create and maintain product and marketing content for various sales channels including company eCommerce, social and marketplace audiences. Maintain product imagery, attributes, and descriptions with a focus on search optimization. Create, maintain, and optimize Brand, Category, Blog and Promotional content pages. Research and create product diagrams. Maintain the highest level of SEO content optimization according to set schedules and in working partnership with SEO/SEM and Corporate Marketing and Brand Development teams. Update, maintain and grow social media channels for optimal brand visibility and development. Support, update and communicate with vendors, internal teams, and external customers as it pertains to eCommerce properties, product and promotional content and marketing channels. Additional responsibilities:

Digital media creation and editing in partnership with Marketing Department and 3 rd

Party Corporate Marketing Vendors Assistance with c reation of product review, instructional and informational videos. Additional copywriting, proofreading, marketing assignments as needed. Position Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Associate or bachelor’s degree in Marketing, Journalism, Digital Communications or equivalent work experience 2+ years in a marketing position or a similar role with direct copywriting and content production responsibilities. Strong understanding of general SEO, SEM and Digital Marketing concepts. Intermediate competency in Canva, Adobe Creative Cloud, Photoshop, Illustrator or similar image editing software is preferred. Familiar with Excel and or Google Sheets Experience with Google Search Console, Analytics, AdWords and Bing Webmaster Tools is preferred. Basic HTML/CSS skills are a plus Motivated, trustworthy self-starter with a high degree of integrity and personal responsibility who enjoys working in a fast-paced environment. Excellent time management skills with the ability to prioritize and handle multiple projects simultaneously Must have a strong desire and ability to expand, develop and master new marketing skill sets and tools. Bonus Skills

Previous relevant experience in automotive/heavy duty truck industry Administration and/or webmaster experience with NetSuite Suite Commerce Strong experience with SEMrush, MOZ, Ahrefs, SEO PowerSuite and/or other SEO Tool-sets. Working experience with marketplace partners such as Amazon, Jet, Walmart, Rakuten, etc. Any on-the-job or hobby level web development skills. Experience in video productions and video advertising platforms. To perform the job successfully, an individual should demonstrate the following competencies:

Customer Service

- Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments. Professionalism

- Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments. Judgment

- Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions. Dependability

- Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan. Teamwork

- Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed. Diversity

- Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce. Organizational Support

- Follows policies and procedures; Completes administrative tasks correctly and on time; supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity. Required Education, Certification, Training To perform the job successfully, an individual should have or obtain the following education, certification or training: Associate or bachelor’s degree in Marketing, Journalism, Digital Communications or equivalent work experience 2+ years in a marketing position or a similar role with direct copywriting and content production responsibilities. Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. Role is on-site in Highland Park, IL Monday through Friday regular business hours.

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