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Senior Strategist, Shopper

4 months ago

Chicago, United States Makemarks Full time

** Senior Strategist, Shopper** **Job Category****:** Design

**Requisition Number****:** SENIO004897

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**Job Details** **Description** Marks is hiring a Senior Strategist, Shopper for our Marks Chicago or Marks Cincinnati studio Marks is a brand design and experience agency constructed to meet the unique and dynamic conditions of todays market. As a full-service agency, our expertise extends across all facets of the branding spectrum. Born of five separate agencies within the SGS & Co umbrella, we are building on the pioneering spirit and expertise in brand design and design adaptation of our agency namesake. Combining that with Webb deVlams strategic muscle and upstream capabilities, 3D contextual art creation born of Armstrong White, Traffiks integrated experiential marketing expertise, and the delivery strength of 5Crowd. Together, we are 600 people across 12 studios and 8 countries. A super-charged brand design and experience powerhouse

ready to take on the biggest opportunities that lay ahead for our clients. Dynamically structured, we deliver the dual perspectives of both Insider and Outsider fluid, day-to-day brand guardianship and design leadership coupled with the game-changing provocation and fresh thinking that enables brands to uncover and calculate their next move, big or small. Combining divergent perspectives and experiences into a single seamless methodology fuels their clients to move fast, move forward, and move confidently. **Overview** You are passionate about creating in-store and digital shopper marketing activations at key retailers like Amazon, Target and Walmart. You understand the complexity of various retailer marketing ecosystems and are savvy in architecting omni-channel campaigns that creatively connect brand, retailer and shoppers across the path to purchase. **What You Will Be Doing** Working for the North America team of a global brand agency who creates connective brand moments for shoppers and consumers. Dont worry, youll be fully supported by a strategy director and will work collaboratively with our strategy team. FOR OUR CLIENTS * Functions as the subject matter expert on: in-store retailer environments (Target, Walmart, etc.), eComm (Amazon, Shopify, etc.) and digital strategies for digital shelf, content, search, social commerce, mobile, email and paid media * Gather and synthesize data that unlocks insights that inform strategy development to demonstrate a seamless path-to-purchase leveraging in-depth understanding of retailers and what is possible within each retailers marketing ecosystem (in-store and online) * Experiences in executing competitive landscape assessments, personas, journey maps and strategic territories, and omni-channel strategies * Monitor commerce, retailer trends and follow industry news in order to provide thought leadership with cross-functional agency and client teams * Develop creative briefs that act as a springboard for the creative process * Has the ability to clearly articulate and present strategies * Evaluate the success and impact of marketing initiatives, set KPIs and report on program results. FOR OUR AGENCY * Collaborate with account, design, global strategy team * Contribute to thought leadership & developing internal sales materials * Help us stay at the forefront of consumer/industry trend **Key Qualities** * Dual passion for brands and shoppers * Deep understanding of human, cultural truths and multi-cultural nuances * Provocative thinker who digs into a problem and sees beyond the ask * Self-starting comfortable working on several projects at once * Cool under pressure, with tight deadlines * Compelling storyteller with strong presentation skills * Excellent conceptual thinker, great listener and collaborator * Able to understand and translate feedback and direction from clients and teammates * Deep understanding of the retailer landscape: Walmart, Target, Amazon, major grocery, etc. **Reporting To** * Strategy Director, Digital **Extended Team Partners** * Brand, Digital, & Global Strategy * Creative Director + Design Partners * Account Lead **Experience** * 4 - 6 years experience in the industry; some agency experience * Bachelors degree in advertising, marketing, or other related field * Experience with a wide range of categories including CPG, food/beverage/wine/spirits, technology, CPG/toy/retailer preferred * Familiarity with Keynote, Apple OS, Microsoft Office **Qualifications** **Skills** **Behaviors** **:** **Motivations** **:** **Education** **Required** Bachelors or better in Marketing or related field. **Experience** **Required** **4-6 years:** Experience in the industry; some agency experience Familiarity with Keynote, Apple OS, Microsoft Office **Licenses & Certifications** Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)

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