Senior Programmatic Strategist

2 weeks ago


Chicago Illinois, United States Publicis Collective Full time
Job Overview:

The Senior Programmatic Strategist is responsible for overseeing strategic planning and execution of campaigns for designated clients.

This role encompasses both strategic and operational aspects, requiring the Senior Programmatic Strategist to independently derive strategic insights for their assigned campaigns while executing them with the assistance of Programmatic Analysts.

This position will also involve mentoring Programmatic Analysts on client-specific requirements, offering expertise in optimization techniques and guidance on effective client communication practices.


Ideal Candidate Profile:
The successful candidate will possess prior experience in online trafficking and campaign management, along with strong analytical and communication skills. Familiarity with bid management platforms and active campaign optimization is essential.


Key Responsibilities:
  • Drive Inventory & New Channel Strategy
  • Engage with and evaluate inventory, advancing channel partnerships
  • Proactively seek opportunities to test new partners and collaborate with programmatic planning teams
  • Develop tailored solutions including but not limited to: inclusion lists, custom marketplaces, PMPs, SSPs, and cross-channel initiatives
  • Collaborate with platforms, SSPs, and programmatic buyers to ensure precise implementation
  • Resolve supply issues for all pre-production and live campaigns
  • Oversee the quality assurance process for supply and new channels
  • Partner with programmatic buyers on inventory performance analysis and optimization strategies
  • Identify potential case studies for key opportunities and lead the creation process with programmatic buyers
  • Establish best practices for inventory solutions and new channels, regularly communicating these to the broader programmatic team
  • Facilitate direct deal insertion orders across video, display, and audio tactics
  • Manage quality assurance, KPI-based performance reporting, and optimization logs

Programmatic Operations:
Collaborate with management to establish consistent processes for utilizing offshore resources and work with offshore management to address feedback and requirements.

  • Chicago, Illinois, United States Publicis Health Media Full time

    Job DescriptionThe Senior Associate, Programmatic Media is responsible for developing and executing strategic plans for assigned clients. This role combines strategic and tactical elements, requiring the generation of insights and implementation of campaigns with Associate support. The Senior Associate serves as the main point of contact for clients and...

  • Senior Strategist

    2 months ago


    Chicago, United States SRW Agency, a C.A. Fortune Company Full time

    Job DescriptionJob DescriptionRagtag bunch of hooligans seeks a smart Senior Strategist who is good with humans in life and in marketing.About the job:We believe there exists a type of human being who just gets people and what motivates them. That person calls themselves a strategist. The Senior Strategist is highly curious, collaborative and a strong...


  • Chicago, Illinois, United States Kelly Scott Madison Full time

    About the RoleKelly Scott Madison is a leading, independent media and advertising agency that futureproofs brands and fuels business growth. Our team of strategists, solutionists, technologists, and data analysts work united alongside incredible brand partners, helping them connect with customers in more meaningful ways today and positioning them to move...

  • Content Strategist

    1 week ago


    Chicago, Illinois, United States Adtalem Global Education Full time

    Job OverviewAdtalem Global Education is in search of a talented Content Strategist to craft and refine original content aimed at enriching the student journey and bolstering enrollment initiatives.This role entails the development and editing of written materials for a range of healthcare-oriented educational institutions, generating content for marketing...


  • Chicago, United States Publicis Collective Full time

    Job DescriptionJob DescriptionJob DescriptionJob DescriptionThe Senior Programmatic Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in their portfolio and implement...


  • Chicago, Illinois, United States SRW Agency, a C.A. Fortune Company Full time

    Position Overview:We are on the lookout for a talented Lead Marketing Strategist who possesses a deep understanding of human behavior and a knack for effective marketing strategies.Role Responsibilities:The Lead Marketing Strategist is an inquisitive and collaborative individual, excelling in digital and social leadership. They are passionate about exploring...


  • Chicago, Illinois, United States Publicis Groupe Full time

    About the RoleThe Senior Programmatic Analyst is a key member of our team, responsible for driving strategic planning and campaign execution for our clients. This role requires a unique blend of strategic thinking, analytical skills, and technical expertise.Key ResponsibilitiesInventory Management: Meet with vendors, vet inventory, and advance channel...


  • Chicago, Illinois, United States SRW Agency, a C.A. Fortune Company Full time

    Position OverviewWe are seeking a dynamic Senior Strategist who excels in understanding human behavior and translating that into effective marketing strategies.Role Responsibilities:The ideal candidate is a highly inquisitive and collaborative individual with a strong command of digital and social media landscapes. The Senior Strategist will be responsible...


  • Glenview, Illinois, United States ITW Full time

    Job OverviewThe Senior Product Strategist will define the vision, foster innovation, and oversee profitability across designated product lines. This role involves collaboration with various functional teams within the organization, serving as the steward of the complete product lifecycle. The individual will act as the category leader responsible for...


  • Chicago, Illinois, United States Flywheel Digital Full time

    Job SummaryWe are seeking a highly skilled Digital Media Strategist to join our team at Flywheel Digital as part of our Client Services function.The successful candidate will be responsible for creating, monitoring, and tracking programmatic advertising campaigns for our clients on Amazon and Omni-Channel Retailers.Programmatic advertising continues to gain...


  • Chicago, Illinois, United States GroupM Full time

    Position OverviewJob Title: Senior Associate at GroupMRole Summary & ContributionAs a Senior Associate at GroupM, you will be instrumental in aiding teams tasked with the creation and execution of programmatic media strategies utilizing advanced technology platforms. This role presents a remarkable opportunity to delve into contemporary digital media trends,...


  • Chicago, Illinois, United States GroupM Full time

    Position OverviewJob Title: Senior Associate at GroupMRole Overview & SignificanceAs a Senior Associate at GroupM, you will be instrumental in assisting teams that are dedicated to crafting and executing programmatic media strategies utilizing advanced technology platforms. This role presents a distinctive chance to delve into the latest trends in digital...


  • Chicago, Illinois, United States GroupM Full time

    Position OverviewJob Title: Senior Associate at GroupMRole Summary & ContributionAs a Senior Associate at GroupM, you will be instrumental in assisting teams that are tasked with crafting and executing programmatic media strategies utilizing advanced technology platforms. This role presents a distinctive chance to delve into the latest trends in digital...


  • Chicago, United States Publicis Groupe Full time

    Senior Analyst, Programmatic (CPG Client) Full-time About Spark Foundry: Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’...


  • Chicago, United States Rise Full time

    Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and...


  • Chicago, Illinois, United States C-4 Analytics Full time

    Senior Programmatic Media Buyer: C-4 AnalyticsC-4 Analytics is a dynamic digital marketing firm dedicated to empowering automotive dealerships to enhance sales performance, expand market presence, and reduce customer acquisition expenses. We are in search of a Senior Programmatic Media Buyer to become a vital part of our growing team.Leverage prior...


  • Chicago, Illinois, United States Laughlin Constable Full time

    The Senior Media Strategist is responsible for the planning, negotiation, and execution of media initiatives for designated client accounts. This role involves managing daily planning and analysis while fostering strong relationships with media vendors, clients, and partner agencies. The responsibilities are diverse and extensive, aimed at ensuring...


  • CHICAGO, United States Rise Full time

    Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and...


  • Chicago, United States Rise Full time

    Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and...


  • Chicago, United States Rise Full time

    Rise Interactive is a full-service digital marketing agency, driving better business outcomes for consumer products, consumer services, and B2B brands with our proven approach to cross-channel media management and customer experience. Rise is the only performance marketing agency powered by Connex®, a cross-channel media optimization platform that enables...