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Vice President, Product Marketing

2 months ago

Seattle, United States Edelman Full time

Edelman’s continued evolution as the leading communications consultancy will require paramount focus on product development (technology and services) that leverages data and AI to transform its own and its client’s businesses. To achieve this vision, Edelman is building a critical new AI driven division that consists of four primary departments. Each department has a specific role and responsibility in the development, delivery and deployment of AI and data solutions across Edelman and the communications industry. The Vice President of Product Marketing will play a pivotal role in our Go-To-Market (GTM) team. They will be the driving force behind our offering story, devising a strategy to enhance brand recognition, and facilitating customer adoption. This role will oversee our marketing initiatives, ensuring our internal and external customers are well-informed about our advisory, SaaS, and enablement offerings. Responsibilities:

Define strategy and approach for product marketing Develop messaging plan and execution approach Develop and design brand assets and collateral Support internal and external marketing engagements Lead spokesperson strategy and execution Support global enablement Work hand in hand with strategic partners Support and manage key external events, roadshows, and online engagements Develop and lead successful product launches and ongoing marketing campaigns Basic Qualifications:

8+years of product marketing experience Bachelors degree in a related field or equivalent experience Preferred Qualifications:

Proficient in storytelling through written, verbal, and visual means Proven track record of creating customer segment-oriented campaigns to drive new customer acquisition, enhance engagement, and improve retention Advanced quantitative and deductive skills, with the ability to analyze data and make data-guided decisions Excellent project management skills Ability to quickly grasp technical topics Demonstrated ability to collaborate effectively across multiple teams Why join us?

Impactful Work: Play a key role in transforming the workflows of the leading PR/communications firm globally. Collaborative Environment: Work with a diverse and talented team, driving innovation across multiple disciplines. Professional Growth: Opportunities for continuous learning and development in the rapidly evolving field of AI.

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