Director of Marketing and Sales

1 week ago

Novi, United States Essex Meadows Inc Full time
Job Description

At Rose Senior Living, we understand that our employees work best when they are healthy, happy, and excited about the here and now, as well as the future. For that reason, our benefits go beyond the basics, with your well-being in mind, including:
  • Competitive wages with annual raises
  • 20% discount on Edward Rose & Sons Apartments
  • Work today, get paid today available
  • Complimentary meal each shift worked
  • Paid Time Off earned from day one
  • Affordable Medical, Vision, Dental, and full suite of supplemental insurance options available with coverage starting 1st of month after hire
  • Health Savings Account (HSA) and Flexible Spending Account (FSA) options
  • Confidential & free Employee Assistance Program
  • 401K savings plan with employer match
  • Employee discounts on home furnishings, car rentals, media, and activities
  • Unlimited referral bonuses and more
POSITION SUMMARY:

Responsible for developing and implementing a marketing and sales program to ensure maximum occupancy and revenue levels are achieved for the Community. This person is a key member of the Community's management team adhering to Company policy and procedures and upholding the Company's mission, philosophy and values.

Payrate: Starting at $80,000 with commission. The actual pay offer will carefully consider a wide range of factors, including your experience, skills, qualifications, certifications, experience, and other relevant factors.

EXPERIENCE & EDUCATION
  • Minimum Required Qualifications Bachelor's degree with emphasis in marketing/sales preferred
  • Minimum five (5) years' experience in marketing and sales and/or knowledge of senior living industry
  • Management experience preferred
ESSENTIAL JOB FUNCTIONS
  • Supervise all Marketing & Sales staff to include interviewing, hiring, training, evaluating, and counseling within established policies and procedures.
  • Achieve maximum occupancy and revenue levels by keeping and building at or above budgeted monthly occupancy.
  • Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up-to-date and inquiry process to ensure inquiries are handled properly at all times.
  • Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:
    • Community Events
    • Educational Seminars
    • Professional Networking
    • Advertising
    • Public Relations
  • Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins,).
  • Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented. All existing inquiries in the software system need to have "next steps" scheduled to maintain constant contact.
  • Keep abreast of key market competitors' strengths, weaknesses, and pricing with quarterly competitive analysis/SWOT reports.
  • Follow the ExSell with LCS sales process and utilization of ExSell Connection Sheets
  • Utilize strong interpersonal skills in identifying and maintaining key relationships with community and professional sources.
  • Supports creating a culture where the business decisions made in this position, along with individual employee engagement, drive top-line revenue and occupancy.
  • Participate with management team to assure the marketability of the Community including:
    Upkeep and attractiveness
    Resident/family communications
    Utilization of internal events for marketing
    Accountable for in-house marketing and sales training.
  • Minimum Traveling Requirements
The Community embraces a culture of hospitality. To that end, all employees are expected as a condition of employment to practice the LCS Hospitality Promises™ in all interactions with residents, fellow employees, and guests:
  • We greet you warmly, by name and with a smile.
  • We treat everyone with courteous respect.
  • We anticipate your needs and act accordingly.
  • We listen and respond enthusiastically in a timely manner.
  • We hold ourselves and one another accountable.
  • We make you feel important.
  • We embrace and value our differences.
  • We ask, "Is there anything else I can do for you?"
  • We maintain high levels of professionalism, both in conduct and appearance, at all times.
  • We pay attention to details


Equal Opportunity Employer

A history & physical exam, tuberculin skin test or chest X-ray, drug screen, criminal background screening, employment references from previous employers, and verification with the OIG list of excluded individuals/entities to confirm your eligibility to work in health care is required.

This organization participates in E-Verify

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