Digital Marketing Manager
2 weeks ago
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
Lead brand channels.
Develop content calendar that aligns with brand goals and campaigns.
Lead SoMe agency (BSG).
Coordinate with in-house content creation, influencer manager and BSG to create content.
Craft compelling and engaging copy for social media posts, advertisements, and campaigns (with BSG).
Ensure brand consistency in style and tone across all social media channels.
Track content performance metrics and refine strategies accordingly.
Foster a positive and engaged brand community.
Steer SSC in operational day-to-day community management.
Monitor the brand's online community across all platforms.
Develop community-building initiatives, such as contests or Q&A sessions.
Identify and address potential negative community management.
Liaise with US Media team, Vidsy and UM to implement and manage paid advertising campaigns.
Monitor, analyze, and report on KPIs to refine strategies and optimize ROI.
Monitor and update website content.
A/B test ad creatives and target audiences to ensure maximum efficiency.
Monetize content where possible.
Develop and implement search engine marketing strategies.
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