Senior Digital Marketing Manager

3 weeks ago

Culver City, United States CareerBuilder Full time

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE

Become a part of a new and growing team focused on accelerating our growth in digital marketing and driving our ecommerce business inside of Henkel Beauty Care Professional. As the digital landscape continues to shift and evolve and consumers and professionals are driven to online channels to learn, explore and purchase products and services. Apply your knowledge in brand marketing, social media strategy, content development and ecommerce to build our brand online and drive sales. Further help develop new ideas and create plans to engage users, attract and retain customers and grow the business. You will also get exposure to a global business and working with colleagues from around the world.
Developing and implementing the marketing communications plan for building the SALONORY brand across all touchpoints, including our website, emails, marketing campaigns and strategic partnerships.
Collaborate closely with local and international digital team and ensure that all customer journeys are optimized.
Create and manage the social media plan and manage the content, measurement and paid social ad budget to drive engagement and incremental sales.
Work closely with the brands to develop and manage overall communications calendar, develop multi-brand events and creative and media plan to support campaigns.
You will develop the content strategy for the website, working with internal and external partners and brands to drive site engagement and content to be utilized in CRM and social touchpoints.
Manage creative for paid media campaigns by working closely with planning/buying agency for display, SEM and paid social and analyze results to drive acquisition, retention, and sales growth.
You will develop a data-driven decision approach with appropriate KPIs to analyze and measure all activities, make recommendations and optimizations and share and present findings to local and leadership teams.

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