Product Marketing

1 month ago

Rockford, United States Byrne Electrical Specialists Full time

** Product Marketing & Retail Specialist**

**Job Category****:** Marketing **Requisition Number****:** CHARG001477 Showing 1 location **Job Details**

**Description**

**Job Summary** : The Charg Product Marketer will work with the Charg team to develop and execute the Charg marketing strategy as well as interfacing with existing retail customers regarding go to market execution of new product launches and the management and execution of marketing development funds. He/She is responsible for developing a deep understanding of Charg market segments through research and engagement with consumers via Charg social media platforms, secondary research, and analytics. The Charg Product Marketer will translate this understanding into key insights that will drive targeted marketing campaigns.

Essential Duties, Responsibilities and Job Requirements:

Conduct primary and secondary research (to include digital analytics) to determine the motivations of each Charg market segment to drive product positioning and market campaigns

Work with CPO and Sales team to develop and execute strategic marketing objectives by month/quarter/year, to include advertising campaigns, promotions, and social media engagement

Develop, implement and manage Charg social media strategy to meet monthly/quarterly/yearly KPIs

Work with sales to create sales enablement materials

Work with Charg team to develop new product introduction go to market plans and drive execution, which includes collaboration with outside agencies and management of agency RFQ/SOW process.

Work with retail partners on new product introduction go to market strategy (drop ship and/or in store), this includes managing the creation of in-store displays, if necessary

Manage all Charg content on our customer product management portals

All other duties as assigned

Skills/Experience Required:

5+ years of marketing experience

Knowledge of social media platforms such as Instagram, LinkedIn, Facebook, TikTok, etc.

Understanding SEO and web traffic metrics

Excellent multi-tasking skills

Critical thinker and problem-solving

Retail merchandising experience a plus.

Education Requirements: Bachelors Degree or equivalent in Communication, Marketing or Business Administration

**Physical Requirements:** Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Employee may be regularly required to talk or listen, stand, walk, sit, stoop, crawl and use hands to finger, handle, or feel objects, tools or controls. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to operate in mentally and physically stressful situations. Prolonged sitting, typing and lifting up to 20 pounds.

BYRNE ELECTRICAL SPECIALISTS is an equal opportunity employer.

**Qualifications**

**Skills**

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