Digital Marketing Manager
3 weeks ago
The Digital Marketing Manager is responsible for effectively managing, optimizing, and improving Fourth's online presence through paid media and search engine optimization strategies and tactics across products and segments.
This is a data-driven role that significantly impacts our business. Quantifying the impact of marketing programs is a key priority. The Digital Marketing Manager has strong writing and project management skills and has been held to weekly MQL, SQO, and pipeline numbers. We need someone who can do both SEO and PPC.
The ideal candidate also has experience building and executing campaigns within Google Ads, including budget and bidding management, both on-page and off-page SEO experience, and the ability to manage, measure, and report on the effectiveness of these channels.
The Role. . .
- Collaborate with the product marketing and demand generation teams to determine the strategy, vision, and roadmap for our digital channels to drive sales-qualified opportunities through SEO, SEM, and paid social.
- Collaborate with the product marketing and demand generation teams to determine the strategy, vision, and roadmap for our digital channels to drive sales-qualified opportunities through SEO, SEM, and paid social.
Develop and implement SEO strategies to improve organic search rankings and drive qualified traffic. Conduct keyword research, on-page optimization, and content optimization to enhance website visibility in Google Collaborate with content writers to create new content and optimize existing content Work with the website developer to optimize the website from a technical standpoint Troubleshoot SEO issues using tools like Screaming Frog, SEMRush, and Ahrefs, to determine what actions need to be taken to improve SEO
Search Engine Marketing (SEM)
Plan, execute, and manage paid search campaigns on Google Ads Conduct keyword research, write ad copy, and execute bidding strategies to maximize campaign performance and sales-qualified opportunities Monitor campaign budgets and performance metrics to achieve desired outcomes
Paid Social:
Create and manage paid social advertising campaigns on Facebook and LinkedIn Develop targeting strategies, ad creatives, and campaign objectives to reach the desired audience segments
Performance Analysis and Reporting:
Track and analyze campaign performance, communicating why programs failed or were successful with an overall goal of generating more qualified leads, pipeline, and revenue. Prepare detailed and insightful reports showcasing key metrics and recommendations Conduct A/B testing and implement learnings to improve campaign performance continually Incorporate industry and competitive landscape to target competitor weaknesses and important industry trends. The Ideal Candidate. . .
- 2-4 years of experience running campaigns on Google Ads, LinkedIn Ads, and Facebook Ads
- 2-4 years of experience in SEO including, content writing, search term research, digital PR, and competitor analyses
- Experience with Google Tag Manager and Google Analytics 4
- Hands-on experience with SEO tools like SEMRush, ScreamingFrog, and Ahrefs
- Excellent project and time management ability with solid writing skills
- Analytical in nature enjoy problem-solving and measuring results.
- Bachelor's degree or equivalent in marketing, communications, or business.
- Experience working for a rapidly growing B2B SaaS company is a plus.
Fourth Perks: Unlimited PTO, Health, Dental, Vision, 401K match, Charity Days, Parental Leave, Flexible Work Environment, just to name a few...
Remote employment limited to: AZ, CA, CO, CT, FL, GA, ID, IL, IN, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NM, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, & WA
Our Story
In July 2019 Fourth joined forces with HotSchedules to become the global leader in end-to-end restaurant and hospitality[A1] management technology solutions. Together, the merged company now represents the world's largest and only provider of end-to-end restaurant and hospitality management solutions for customers across the globe and of all sizes-from a single location or franchisee restaurant to a global restaurant or hotel chain. The combined company's complete software-as-service (SaaS) solution suite including scheduling, time & attendance, applicant tracking, training, inventory management / procurement, HR / benefits and payroll services now serves customers in 120,000 locations worldwide and is supported by a dedicated, unified team across offices in the US, UK, Bulgaria, China, Australia, and UAE.
Fourth is an Equal Opportunity Employer
All qualified applicants will receive consideration without discrimination because of sex, gender identity, gender expression[A2] , sexual orientation, marital status, race, color, age, national origin, military status, religion, or disability or any other legally protected status.
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