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Content Manager

2 months ago

Lake City, United States H&R Block Full time

Job Description:

You will lead our DIY organization's content and Digital Asset Management (DAM) initiatives, developing and implementing comprehensive strategies that align with our business objectives. You'll be responsible for establishing and maintaining a robust content governance model that will set the standards in DIY leading a content writer, collaborating with cross-functional teams, and driving data-informed decision-making to optimize our content performance. You will need to be familiar and comfortable with using GenAI for your work

Day to day youll
  • Develop and implement a comprehensive content and DAM strategy that supports our business goals for our DIY product experience and our GenAI features.
  • Establish and maintain a content governance model, including policies, procedures, and guidelines for content creation, taxonomy/tagging, approval, and distribution.
  • Lead and mentor a content writer.
  • Conduct regular content audits and analyze performance metrics to inform strategy refinement and optimization. Ensure content is written in the appropriate brand voice.
  • Manage our instance of Adobe Experience Manager (AEM) as a SME, make appropriate technical decisions, and streamline workflows to improve efficiency.
  • Play a vital role in the management of content/assets and orchestration of delivery across the DIY landscape. You will work with the Enterprise AEM team to ensure that all digital assets are properly labeled, categorized, and stored in the AEM
  • Drive metadata and taxonomy strategies and approaches, considering asset retrieval needs and alignment with business needs.
  • Generate appropriate taxonomy/metadata reports to share with business content owners and governance stewards for regular review and update.
  • Provide training and ongoing support on the best practices for content and metadata to ensure that all content meets business goals and objectives.
  • Collaborate with cross-functional teams to ensure that assets are easily accessible and properly utilized.
  • Manage and monitor the access, use, and hygiene of DIY digital assets (e.g. Experience fragments, Content fragments, etc).
  • Stay abreast of industry trends, best practices, and emerging technologies in content strategy and marketing.
  • Identify and execute ways to use GenAI to streamline and enhance the teams work.
About H&R Block...

H&R Blocks purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. Weve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, weve grown to have approximately 12,000 offices throughout the United States and around the world.

We are a people company first and a tax company second. People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe its how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe its all those things, and much more.

H&R Block is committed to diversity and inclusion and is proud to be an equal opportunity employer. We consider qualified applicants regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. All qualified applicants are welcomed and encouraged to apply.

What you'll bring to the team...Education:
  • Bachelors degree in Marketing, Communications, Journalism or related field or the equivalent through a combination of education and related work experience.
  • 8 years minimum related work experience
  • 5+ years of experience in content strategy, with at least 2 years in a management role.
  • Proven track record of developing and implementing successful content strategies and governance models.
  • Strong leadership skills with the ability to inspire and guide a team of content professionals.
  • Excellent written and verbal communication skills, with a keen eye for detail and quality.
  • Proficient in content management systems (CMS) and information architecture tools AEM (Adobe Experience Manager) experience needed.
  • AEM Assets Developer Professional, AEM Business Practitioner, and/or other Adobe Certifications preferred.
  • Strong analytical skills with the ability to translate data insights into actionable strategies.
  • Familiarity with brand storytelling and the ability to maintain a consistent brand voice across various platforms.
  • Adaptability and willingness to stay current with evolving content trends and technologies.
  • Demonstrated ability to own multiple tasks simultaneously, prioritize and meet deadlines.
  • Proficiency in Microsoft Office products.
  • Familiarity with GenAI and prompt engineering.
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