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Content Marketing Manager

4 months ago

Cincinnati, United States Clark Schaefer Hackett Full time

Clark Schaefer Hackett

Location: Hybrid Dayton OH, US

Clark Schaefer Hackett is a results-driven advisory and accounting firm. We are forward thinking, innovators, and problem solvers. We are passionate about helping clients succeed—and strive to be a catalyst for growth and innovation.

Position Summary / Objective

As a member of our content marketing team, the Content Marketing Manager will be responsible for content creation, understanding key personas, and defining value propositions that resonates in the market for Clark Schaefer Hackett’s brand extensions – Clark Schaefer Consulting and Clark Schaefer Executive Search. You will work closely with service/industry teams and marketing to inform buyer journeys and execute lead generation campaigns. A primary role will be to enhance and increase engagement through content marketing across multiple platforms, including websites, email campaigns, direct and digital platforms, videos, and social media channels. We’re looking for people that love the content game — data-driven, business-focused, and fun to work with.

Essential Functions / Responsibilities

Leads the creation and implementation of compelling content that achieves desired goals across all channels including lead-nurturing email marketing strategies, paid search, social media marketing, unique landing pages, and more. Manages content calendar and collaborates effectively with the marketing team and service/industry leaders. Audit the existing content on the firm’s website for brand voice, relevance, and optimization. Conduct market research analyses to develop new content targeting audience personas. This includes researching competitors to find content/keyword gaps. Help gather and distill feedback from clients and partners about our current solutions suite and identify new market opportunities, serving as the voice of the customer to our firm. Market intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria. Regularly assess performance of campaigns and direct ways to optimize results on a regular basis. Have a deep understanding of the firm’s brand voice and use it to communicate with customers.

Required Skills / Competencies

Minimum of 5+ years of experience in a marketing/content role Demonstrated success leading campaigns from concept through execution to optimization Balance of creative and analytical thinking Excellent verbal and written communication skills Active learner – continuously pursues and applies new knowledge and skills Working knowledge of digital analytic tools Self-starter with ability to multi-task in a fast-paced team environment Experience with B2B brands preferred

Why Us?

The Clark Schaefer Hackett community includes trusted advisors with Clark Schaefer Hackett, Clark Schaefer Consulting, Strategic HR, and Clark Schaefer Executive Search. This elite community leverages strategic skills, financial and operational leadership, proven acumen, and technological advances to successfully provide customized solutions for every client and every engagement, and we apply this approach to our associates.

Clark Schaefer Hackett is committed to providing equal opportunity to all classes protected by federal, state, and local law. Employment-related decisions are made without regard to race, religion, color, national origin, sex, disability, age, military status, veteran status, sexual orientation, gender identity, genetic information, or any other legally protected status. Equal employment opportunity includes, but is not limited to, recruitment, hiring, placement, compensation, training, promotion, transfer, demotion, and termination.

Our employment objective is to select associates who meet high standards of personality, character, and occupational qualifications, who can carry on our work competently, have capacity for growth and will become a vital part of our organization.

To learn more about joining the Clark Schaefer Hackett community, please visit our Firm website, LinkedIn, or send your resume to our amazing Talent Acquisition team. We look forward to meeting you soon

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