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Marketing Coordinator
3 months ago
KEY TASKS:
- Develop marketing plans for each store.
- Work directly with the VP of Marketing and assist with the local and national advertising and branding efforts.
- Aid in the coordination of strategic marketing alliances, assist in the production of collateral materials and track marketing promotions.
- Assist the VP of Marketing in the planning, developing and coordinating of all marketing strategies and plans.
- Interface with the regions to identify marketing and sales opportunities and resolve potential issues.
- Maintain strong vendor relationships with various marketing partners including ad agencies, technology partners and public relations firms.
- Assist regional offices with planning industry trade shows and special events.
- Conduct analysis of potential marketing programs, market research and industry competitive information analysis.
- Responsible for being current on publications and industry-related information that impacts company marketing position, image and competitiveness.
- Other duties as assigned.
- Development of effective marketing plan and management of that plan.
- Knowledge of marketing and event planning practices and techniques, public relations philosophy, and customer relations.
- Ability to work independently
- Ability to develop, coordinate, and evaluate complex projects and activities
- Efficiently respond in a calm and effective manner to a variety of demands and projects.
- Demonstrate effective verbal and written communication skills.
- Ability to establish and meet deadlines.
- Establish and maintain good working relationships with all levels of the organization and the public.
- Use office automation tools to prepare a variety of documents, reports and records.
- Work independently and make sound decisions
- Marketing planning skills in areas of analysis and selection of appropriate tactical elements to meet goals.
- Highly organized approach.
- Effective telephone and team skills a must
- Strong communication and interpersonal skills with the ability to work with the pressure of multiple deadlines and demands from a wide variety of personalities and job functions
- Writing skills and ability to be creative
- Computer skills including Word, Excel, PowerPoint, Publisher
- May require a bachelor's degree with two to four years of experience in the field or in a related area.
- Some travel required
*MarineMax and its subsidiaries uses E-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more aboutE-Verify, including your rights and responsibilities.
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