Audience Insights and Analytics Manager

4 weeks ago

Kennedy Space Center, United States Entertainment Benefits Group Full time
Company Description

EBG is an e-commerce solutions provider specializing in travel and entertainment, and also offering retail products and services, voluntary benefits and insurance.

EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups.

EBG owns and operates one of the largest and most comprehensive employee savings programs in the country - serving over 40,000 corporate clients through its proprietary platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace.

EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, Austin and Las Vegas. We offer a hybrid work environment with a balance of collaboration and flexibility.

Job Description

As the Audience Insights and Analytics Manager, you will be the go-to reporting and analytics partner for the CRM and email marketing team. You will be responsible for and own a diverse set of reporting, health, and analytics needs across email, CRM, and all components of customer marketing data. You will be responsible for understanding campaign performance, customer segmentation, customer engagement and growth by analyzing, measuring, and recommending actionable solutions. Responsibilities will incorporate KPI reporting, a/b testing design and analysis across various campaigns, customer segmentation, lift modeling, data modeling, dash boarding, and tooling - to discover strategic insights and guide decision making.

Your ability to provide data-based insights will contribute to EBG's ability to provide value to our users, clients, partners and to the EBG teams that drive revenue.

Responsibilities:
  • Develop and execute a comprehensive email health and analytics model and strategy that aligns with overall marketing objectives and business goals
  • Oversee the monitoring, evaluation, and analysis of email marketing campaign performance metrics, including open rates, click-through rates, conversion rates, revenue generated, and more
  • Work closely with our Email Service Provider (ESP), and our internal customer experience & data team to ensure the availability, quality, and accessibility of data required for email reporting and analytics
  • Extract actionable insights from complex email data sets
  • Drive A/B and multivariate testing initiatives to optimize email content, subject lines, send times, and other key elements and implement advanced testing methodologies
  • Collaborate with the marketing team to develop sophisticated, targeted email lists based on customer behavior, customer segments, demographics, and preferences
  • Implement advanced segmentation strategies
  • Provide senior Marketing leadership and other key stakeholders with reporting and insights
  • Proactively identify trends and business opportunities by bringing insight through detailed reporting and analysis which will allow for informed strategy and business development
  • Build customer views to understand the impact of Marketing on customers across all stages of the buying lifecycle including New User Acquisition, Engagement/Retention, and Reactivation and the role of each marketing channel throughout the customer journey
  • Building & maintaining strong working relationships across departments or teams based on trust and mutual respect
  • Communicating technical material with clear data visualization and compelling narrative to a range of audiences to provide insight into the factors impacting business performance
  • You can collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Qualifications
  • Bachelor's degree in business, finance, accounting, statistics, or related field and 4 years' experience in data analytics or related field
  • Proficient at navigating cross functional efforts and influencing Product, Finance, Business Operations and Engineering
  • A balance of analytical skills as well as strong organization and communication skills is key
  • Deep knowledge of email marketing, database marketing, data integration, and CRM
  • Polished communication skills with ability to clearly convey complex data and information across a broad landscape of clientele
  • Strong working knowledge of Marketing Mix Models, Multi-Touch Attribution Models, Customer Segmentation and incrementality measurement approaches
  • Advanced Microsoft PowerPoint abilities. Adept at creating visually appealing and insightful slide decks to effectively communicate complex concepts and analytical findings
  • You have a passion for working in a fast-paced agile environment
  • Expert at BI Tools (e.g. Tableau), SQL and Excel - ability to manipulate large quantities of data to drive business decisions is a must
  • Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter
  • Experience using an enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.)
  • Strong problem solving, analytical and quantitative skills and ability to synthesize findings into tangible actions that help drive business outcomes
  • Strong organizational skills with a demonstrated ability to manage multiple priorities and lead complex projects with a high degree of ambiguity
  • Ability to work onsite 2 days per week, Tue/Thu
  • Sponsorship is not available for this role
Additional Information

EBG offers outstanding employee benefits including:
  • Medical, Dental & Vision
  • 401k Match
  • Short Term Disability, Long Term Disability (Company Paid)
  • Company Paid Basic Life and AD&D
  • Additional Voluntary Benefits
  • Flexible Work Arrangements
  • 3 Weeks of PTO + 5 Personal Days
  • Paid Holiday Break from Christmas to New Year
  • Paid Holidays
  • Fitness Centers (location dependent)
  • Annual Day of Giving
  • Share in the FUN EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace

The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements.

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