Real Estate Marketing

3 weeks ago

Kennedy Space Center, United States Derenthal Group Full time

DescriptionMarketing & Operations Manager - Waterfront Real EstateAre you ready to dive into the heart of Central Florida's vibrant luxury waterfront real estate market? This will start as a part-time Marketing & Operations Manager position with the opportunity for professional growth if you so desire. We are seeking someone with the drive, detail orientation, and dynamism to help us grow and keep our operations running smoothly. Join us at Derenthal Realty Group, where your work directly impacts our trajectory toward becoming the region's top waterfront lifestyle authority. This isn't just a job; it's a voyage towards changing lives, one home at a time.What You'll Be Doing:Client Interaction Expert: Your professionalism and empathy shine in every interaction, making clients feel valued and understood.CRM Wizardry: Navigate our complex CRM system with ease, turning data into actionable insights that drive decisions.Social Media Maestro: Craft and manage captivating ad campaigns that resonate with our audience, boosting our online presence and engagement.Marketing Material Guru: Prepare marketing materials for print and mailing with an eye for brand consistency and impactCalendar Mastery: Manage and optimize the schedule with precision, ensuring every day is maximally productive and nothing falls between the docks.Event Planner Extraordinaire: Bring our client events to life, from concept to execution, ensuring every detail contributes to an unforgettable experience.What Sets You Apart:A passion for real estate, especially the unique lifestyle offered by waterfront properties.The ability to appreciate the importance of how detailed work ultimately impacts the "big-picture" path toward success for our company.An adaptive communicator able to wield empathy and professionalism in equal measure.Tech-savvy, with a willingness to master new tools and platforms.Creative thinker, ready to bring fresh ideas to our marketing and lead generation strategies.Team player attitude with the ability to work independently and take initiative.Why Join Us?Competitive compensation package, reflective of the high caliber talent we seek.A dynamic, engaging work environment where no two days are the same.Opportunity to be at the forefront of the luxury waterfront real estate market in Central Florida.A supportive team that values innovation, creativity, and personal growth.Ready to make waves? Send your resume and a brief cover letter explaining why you're the perfect fit for our team to Mike Derenthal. Applicants who do not complete the DISC assessment will not be considered.This will start as a part-time position of approximately 20 hours per week, with the opportunity to turn this into a full-time, salaried position if you so desire. There will be some flexibility in scheduling and the opportunity to work remotely.Let's chart the course to success togetherResponsibilities•Lead Generation Support: Assist in identifying and implementing strategies to attract new leads, including market research and outreach programs that enable Principal and agents to continue to generate leads and grow the business•Client Communication: Act as an early point of contact for clients, providing professional and empathetic interaction that aligns with the company's brand and values•CRM (Client Database) Management: Learn and manage a somewhat complex CRM that manages contacts, marketing systems, websites, and social media platforms. Mastery of this platform will be required to maintain designed marketing budgets and generate reports to support decision-making and strategy development moving forward•Social Media Campaigns: Design, schedule, and oversee social media advertisements and content, analyzing performance to refine and improve engagement strategies•Marketing Material Preparation: Create, organize, and prepare marketing materials for print, mailing, and digital platforms, ensuring brand consistency•Event Planning and Coordination: Organize client events, from conceptualization to execution, handling logistics, invitations, and follow-up activities•Calendar Management: Schedule appointments, organize meetings, and ensure efficient time allocation to prioritize lead-generating activities and client interactions•Administrative Support: Perform clerical tasks such as filing, answering phones, handling correspondence, and maintaining records to ensure organizational efficiency•Research and Analysis: Conduct research on market trends, competitor analysis, and potential business opportunities to support strategic planning•Property Listings Support: Assist in preparing and managing property listings, including photo shoots, description writing, and posting to relevant platforms•Travel Arrangements: Plan and book travel, including accommodations, transportation, and itineraries for business trips and property viewings•Operating Procedure Design: Establish standard operating procedures to ensure consistency of the client experience from lead generation throughout all phases to closing and beyond•Deliver concierge-level customer service to sellers, buyers, and lenders, to improve customer satisfaction ratingsQualifications•Has working knowledge of Facebook and Instagram social media platforms•The ideal candidate will display adaptability, take a proactive approach to problem-solving, and be reliable and honest•A reliable vehicle and professional appearance•Prior experience in the real estate industry or as an office manager•Has knowledge of Microsoft Office and customer relationship management software

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