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Social Media Manager

4 months ago

Wilmington, United States GOLO LLC Full time

At a glance:

We are a well-established Health and Wellness e-commerce company seeking a passionate Social Media Manager to build and scale social media strategy and activation for paid and organic social channels. As our Social Media Manager, you will be responsible for helping us expand our social footprint, enhance our image, and oversee all social communications efforts. A deep interest in current social media trends is required to be successful in this role.

Responsibilities:

Own, build, and manage the social media roadmaps across our paid, earned & owned social channels across multiple business lines

Develop high-quality social strategies that drive critical social media KPIs

Implement and manage organic and paid social content

Collaborate with a team of marketers, designers, writers, and creators

Collaborate cross-functionally with Marketing, PR, Analytics, and Development teams to ensure social media activities are maximally optimized and correctly attributed

Create dynamic, on-brand content that generates engagement and ROI

Create actionable plans to grow platforms such as Facebook, Instagram, Pinterest, YouTube, and TikTok

Oversee the monthly social calendar, which includes objectives and initiatives

Monitor and analyze campaigns for user engagement and ensure brand consistency

Measure the success of social media campaigns and audit platforms regularly

Present detailed monthly engagement reports

Stay on top of market and industry trends to develop and source new opportunities for channel growth

Requirements:

5+ years of experience directly managing and optimizing paid, owned, and earned social media campaigns

Demonstrated success in creating scalable and profitable Social roadmaps and community engagement

Proficient in multi-social posting programs such as Sprout Social, Hootsuite, etc.

Understanding of graphic design principles and proficiency in producing content in visual suites such as Canva and Adobe Creative Cloud

Strong understanding of marketing strategy

Experience with video editing a plus

Self-motivated and collaborative. Enjoy working both independently and within a team

Skilled in data analysis and strategic thinking

Strong computer skills using Microsoft Office

Ability to learn various systems and databases quickly, including data visualization tools

Must be detail-oriented, work efficiently, and consistently meet deadlines

Bachelor’s (or higher) degree in social media, marketing, communications, or related fields preferred

Job Type: Full-time

Benefits:

401(k)

401(k) matching

Dental insurance

Employee assistance program

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Experience:

Social media marketing: 5 years (Required)

Ability to Commute:

Wilmington, DE (Required)

Ability to Relocate:

Wilmington, DE: Relocate before starting work (Required)

Work Location: In person

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