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Strategic Marketing Specialist

2 months ago

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Job Description We are seeking a Strategic Marketing Specialist to join our team You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand. Responsibilities: Market products by developing and implementing marketing and advertising campaigns. Conduct market research to determine potential new products, identify customer trends, competitor offerings and demographic data. Manage SEO campaigns, marketing database, email, social media, and/or display advertising campaigns. Monitor budgets by comparing and analyzing actual results with plans and forecasts. Perform analysis of market strengths, weaknesses, opportunities, and threats. Develop and implement innovative marketing campaigns. Compile and present data for other departments. Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies. Investigate the performance of a company’s digital marketing campaigns and strategies through evaluating key performance metrics. Determine industry trade shows to attend and help coordinate. Qualifications: Previous experience in market research, digital marketing, or other related fields. Familiarity with quantitative and qualitative data collection. Strong analytical and critical thinking skills. Strong communication and presentation skills. Solid knowledge of website and marketing analytics tools. Ability to work well in teams. Basic graphic design skills a plus. #J-18808-Ljbffr