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Marketing Automation/eCommerce Specialist

2 months ago

Meridian, United States Western States Machine Company Full time
SUCCESS AT WESTERN STATES:Western State's culture is based on passion for our Vision, Mission, and VALUES. We are fiercely committed to SAFETY and sending every employee, safely home, every day. We strive for EXCELLENCE in all we do and are proud to be a "play to win" organization. We act with INTEGRITY in each and every decision we make. Our People and TEAMWORK drive a fun and engaging culture. We are ACCOUNTABLE as individuals and as an organization.

JOB SUMMARY: The Marketing Automation & eCommerce Specialist is the driving force behind Western States' digital customer engagement and online sales strategy. This role focuses on leveraging data analytics to create a seamless and personalized customer journey, while ensuring our eCommerce platform operates at its full potential.

ESSENTIAL FUNCTIONS:

Safety

  • Actively cares, promotes, manages, and advocates safety at Western States.As a leader and team member in the organization, it is critical to ensure all employees, vendors, and clients have a safe work environment while adhering to all applicable safety policies, procedures, and standards.
  • Maintains clean/clutter free work areas to ensure safe environments for all WSECO employees.
  • Adhering to required personal protective equipment (PPE) as identified in safety policy.
Marketing Automation & eCommerce
  • Spearheads the integration of marketing automation tools with CRM and other platforms for efficient data management and workflow automation.
  • Crafts and fine-tunes sophisticated email campaigns, measuring their success through engagement metrics and conversion rates.
  • Fosters a collaborative environment with various departments to ensure marketing campaigns are cohesive and effective.
  • Analyzes campaign data to identify trends and insights, using this information to drive strategic decisions.
  • Reports on key performance metrics, translating data into actionable insights for continuous improvement.
  • Utilizes A/B testing to refine marketing strategies, focusing on enhancing user experience and maximizing ROI.
  • Develops a systematic approach to lead management, ensuring effective segmentation and nurturing of prospects.
  • Manages and optimize ad campaigns, aiming for increased visibility and engagement.
  • Regularly checks and maintains the health of automation tools, ensuring peak performance.
  • Keeps up to date with the latest marketing automation trends to apply innovative practices to campaigns.
  • Integrates CRM systems to streamline lead nurturing processes, enabling personalized marketing initiatives.
  • Designs and executes multichannel marketing campaigns, adjusting strategies based on performance metrics.
  • Maintain a clean and accurate marketing database, adhering to best practices in data management.
  • Oversees the daily operations of Parts.Cat.Com (PCC), ensuring the platform is user-friendly, up-to-date, and aligned with our go to market objectives.
  • Works with the marketing team to develop and implement digital marketing strategies to attract and retain customers, including SEO, PPC, email marketing, and social media campaigns.
  • Implements strategies to increase online sales and improve customer satisfaction.
  • Manages and optimizes online product listings, ensuring accurate descriptions, pricing, and images that appeal to our audience.
  • Stays abreast of industry trends and competitor strategies to maintain a competitive edge in the eCommerce space.
  • Provides expert support to employees and customers, assisting with inquiries, order processing, and post-sale service to ensure a positive customer experience.
  • Generates regular reports on eCommerce performance, providing insights and recommendations to senior management.
  • Demonstrates strong project management capabilities, prioritizing tasks to meet deadlines and objectives.
  • Completes projects at the direction of the VP of Marketing or other designated manager within Western States.
  • Safeguards the Cat and Western States brand identities as per established guidelines and expectations.
  • Seeks educational opportunities in latest marketing products and trends to enhance knowledge and skill.
  • Other duties as assigned.
SKILLS, KNOWLEDGE, AND ABILITIES:
  • Proven experience in marketing automation with a strong understanding of CRM systems.
  • Proficiency in marketing automation software (e.g., Marketo, HubSpot) and analytics tools.
  • Strong analytical skills to interpret complex data and translate it into actionable insights.
  • Proven experience in B2B eCommerce, preferably within the heavy equipment or parts industry.
  • Strong understanding of digital marketing tools and techniques.
  • Excellent analytical and problem-solving skills.
  • Ability to work collaboratively in a team environment.
  • Strong communication and customer service skills
  • Capability to develop and maintain effective working relationships with others.
  • Aptitude to work as a change agent and implement innovative solutions to related business problems.
  • Ability to adapt strategies quickly based on data and changing market conditions.
  • Ability to travel overnight, as required.
  • Consistent attendance.
EDUCATION AND EXPERIENCE:
  • Bachelor's degree preferred (marketing, communications, business, or a related field).
  • Minimum of 3 years of experience in a marketing automation or eCommerce role, with proven experience in leading marketing campaigns and analyzing campaign performance required.
  • Certifications in Google Analytics, AdWords, or other relevant digital marketing certifications can be beneficial.
  • Must be able to communicate (speak, read, comprehend, write in English).
PHYSICAL CHARACTERISTICS:
  • Frequent walking, standing, driving, pushing, pulling, lifting, bending, climbing, twisting and leaning required.
  • Must be able to lift a minimum of 30lbs.
  • Must be able to meet all safety requirements for applicable safety policies.


Disclaimer:The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification.It is not intended be an exhaustive list of all responsibilities, duties, and skills required of employees in this classification.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)