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![Winter Park Resort](https://media.trabajo.org/img/noimg.jpg)
Marketing Specialist
2 months ago
POSITION SUMMARY:
The Marketing Specialist is responsible for assisting in the planning and execution of resort marketing and promotional strategies. The candidate must have a proven track record of success in advertising and media analytics. The position will report directly to the Marketing Manager. The most qualified candidates will have a background in brand management, paid media management or agency account management.
The primary responsibility of the Marketing Specialist is to assist in planning, execution, and reporting on advertising and promotional campaigns to support resort goals. Campaign objectives include increasing brand awareness and familiarity, driving incremental guest visits and increasing ancillary revenue. In addition, the Marketing Specialist will assist in building and supporting the resort's product suite and promotional calendar to drive visitation
ESSENTIAL DUTIES:
Develop creative briefs in collaboration with Marketing Manager and Director to create compelling advertising campaigns
Project manage advertising creative deliverables process to ensure brand adherence, increase effectiveness of campaigns, and ensure campaigns launch on time
Manage the marketing promotional calendar, create one pagers for products and promotions, and distribute them to marketing channel managers
Assist in planning, execution and reporting of in-house advertising campaigns run on Meta, Tik Tok, and other social media platforms.
Create and analyze post-mortem reports for advertising campaigns run in-house and through our advertising agency, and provide recommendations based on business results
Analyze competitor products, promotions and advertising to inform and improve marketing strategies
Schedule and organize key media, agency, and marketing meetings, agendas, and send minutes to attendees
Analyze marketing reports (guest, financial, employee, project status, etc.) and follow-up with managers and team members on actionable items
Ensure consistent marketing messages across multiple consumer touch points
Proofread creative for advertising as well as other marketing channels as assigned
Prepare monthly forecast and variance budget documents for the marketing budget, and attend accompanying meetings to assist in presenting Marketing budget details
Prepare and review monthly expense reports, reconcile accounts payable, and process departmental purchases, check requests, and other documents
Provide occasional administrative support to the VP, Director, and Managers of Marketing
EDUCATION & EXPERIENCE REQUIREMENTS:
Bachelor's degree in marketing or business-related field or relevant marketing experience
3+ years of experience in marketing or related field required, featuring analytic reporting, budget management, and media coordination
Experience in agency account management, media coordination, or similar role on marketing team, a plus
Experience in outdoor/hospitality/ski marketing preferred
QUALIFICATIONS, KNOWLEDGE, SKILL, AND ABILITY REQUIREMENTS:
Working knowledge of Adobe Analytics, Google Analytics, Tableau, or similar data analysis platforms required
Skilled in Microsoft Office, especially PowerPoint, Word, and Excel
Demonstrated ability to manage projects independently, handle multiple tasks and assignments simultaneously in a fast-paced environment
Strong sense of ownership and accountability
Strong analytical skills and business acumen
Ability to work under deadline pressure
Self-starter with high energy and desire to have a positive impact on the business and brand
Commitment to guest and employee satisfaction
Resourcefulness in solving problems
Strong attention to detail
TRAVEL REQUIREMENTS:
This position does not require regular travel; however, from time to time, travel to industry events and other locations may be required.
PHYSICAL DEMANDS AND WORKING CONDITIONS:
This position may be required to work evenings, weekends and holidays.
Office Environment:
Able to lift, carry, or otherwise move and position a minimum of 20 pounds on an occasional basis.
Manual dexterity to operate a computer and other common office equipment on a constant basis.
Auditory and visual acuity to operate computers, phones, mobile devices and basic office equipment on a constant basis.
Ability to work for extended periods of time sitting, bending, reaching, and speaking on a constant basis.
Ability to work for extended periods of time standing, walking, kneeling, pushing and pulling on an occasional basis.
Talking and hearing occur continuously in the process of communicating with guests, supervisors and other employees.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily- reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
OTHER DUTIES AS ASSIGNED:
This position description is an overview of the scope of responsibilities for the role described above. With the evolution of Winter Park Resort, the responsibilities of this position may change as may the dates associated with many of the tasks. During these times of change, this position requires the flexibility and willingness to accept new responsibilities and potentially transfer others. It will also be the responsibility of any employee of Winter Park Resort to be a positive influence on the transformation of the resort and its associated lines of business.
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