MarComm Strategist, Digital Strategy

2 weeks ago

Baton Rouge, United States Franciscan Missionaries of Our Lady Health System Full time
Job Description

As part of the Franciscan Missionaries of Our Lady Health System (FMOLHS) Digital Strategy Team, the Strategist, Digital Marketing works to develop, monitor, and optimize multichannel ad campaigns for our multi-state healthcare system. Daily responsibilities include developing strategies for search, display, and social campaigns (with a strong focus on social); identifying target audiences and segmentation opportunities; monitoring and optimizing active campaigns with goals in mind; analyzing performance data and providing insights; and participating in innovation conversations with stakeholders within and outside the Digital Strategy team.

The Strategist, Digital Marketing should be Meta Certified and familiar with setting up paid media campaigns. Proficiency in Google Ads and programmatic tactics (display, native, video, etc.) is preferred, but not required. They will work closely with members of the larger Marketing and Communications department as well as those in other departments across FMOLHS to further our mission of providing healthcare to communities across Louisiana and Mississippi. They should be able to develop effective working relationships with others, collaborate with others on media buying strategies, and strive to promote personal performance.

Responsibilities

Strategist, Digital Marketing Responsibilities:
  • Serve as the social advertising subject matter expert for the Digital Strategy team and larger Marketing and Communications team
  • Build and launch Meta campaigns based on specific goals, target audiences, and KPIs
  • Plan and manage multichannel campaigns for assigned portfolio of clinics, initiatives, etc.
  • Monitor and optimize active campaigns, recommending new strategies based on data and testing
  • Launch and monitor A/B testing for social and other digital ads
  • Proactively monitor performance and budgets, ensuring campaigns are pacing appropriately and efficiently
  • Contribute relevant and meaningful data and insights to systemwide reporting dashboards with understanding of GA4
  • Partner with internal stakeholders to develop, test, and deploy optimizations for campaigns
  • Respond to internal and external feedback, assisting in enforcing best practices
  • Provide recommendations for digital media buying strategies for system-level and market-level campaigns
  • Identify and recommend opportunities for advertising on additional social media platforms, if needed
  • Conduct audience and channel research and maintain understanding of changing regulations and media consumption habits, preferences, etc., especially as it relates to the healthcare industry
  • Serve as a liaison to departments within the ministries by attending meetings and aiding in the development of digital media buying strategies
  • Participate as a member of the Marketing team by offering creativity and idea-sharing for concept development and marketing strategy evaluation
  • Promote the quality and efficiency of his/her own performance through participation in staff educational programs, approved continuing education courses, and specialized skill training programs
For this role, success looks like: the ability to strategically manage multiple campaigns at once; experience in developing and monitoring Meta campaigns; understanding of digital ad best practices and media consumption habits; organizational and time management skills; openness to collaborate among team members and internal clients; strong deadline ethic and understanding of/adherence to due dates.

Qualifications
  • 3 years in a marketing or advertising agency setting
  • Bachelor's Degree

  • Digital Strategist

    3 weeks ago

    Baton Rouge, United States Capital City Press Full time

    Job Title: Digital Strategist Company: Georges Media (Parent Company of The Advocate, Nola.com, & The Times-Picayune) Location: Baton Rouge Type: Full-Time Hybrid Department: Advertising Reports To: Regional Director Baton Rouge Overview: Georges Media, the parent company of The Advocate, Nola.com, and The Times-Picayune, is seeking a dynamic and experienced...

  • Digital Strategist

    1 month ago

    Baton Rouge, United States Capital City Press Full time

    Job DescriptionJob DescriptionJob Title: Digital StrategistCompany: Georges Media (Parent Company of The Advocate, Nola.com, & The Times-Picayune)Location: Baton RougeType: Full-Time HybridDepartment: AdvertisingReports To: Regional Director Baton RougeOverview:Georges Media, the parent company of The Advocate, Nola.com, and The Times-Picayune, is seeking a...

  • Digital Strategist

    1 month ago

    Baton Rouge, United States Capital City Press Full time

    Job DescriptionJob DescriptionJob Title: Digital StrategistCompany: Georges Media (Parent Company of The Advocate, Nola.com, & The Times-Picayune)Location: Baton RougeType: Full-Time HybridDepartment: AdvertisingReports To: Regional Director Baton RougeOverview:Georges Media, the parent company of The Advocate, Nola.com, and The Times-Picayune, is seeking a...

  • MarComm Strategist

    1 month ago

    Baton Rouge, United States Franciscan Missionaries of Our Lady Health System Full time

    Job Description At Franciscan Missionaries of Our Lady Health Systems, we offer you much more than just a job in the healthcare industry. We offer career opportunities for people who have a calling to share their gifts and talents as part of our healing ministry. As a Catholic hospital, we are here to create a spirit of healing - and we invite you to join...

  • Marketing Strategist

    2 months ago

    Baton Rouge, United States SASSO Full time

    Job DescriptionJob DescriptionSalary: :: Marketing Strategist - JOB DESCRIPTION:: Are you a marketing wiz with a flair for strategy and a passion for making a lasting impact? We're on the lookout for a talented and dynamic Marketing Strategist to join our team and revolutionize the way we connect with our audience. As a Marketing Strategist, you'll...

  • Marketing Strategist

    1 month ago

    Baton Rouge, United States SASSO Full time

    Job DescriptionJob DescriptionSalary: :: Marketing Strategist - JOB DESCRIPTION:: Are you a marketing wiz with a flair for strategy and a passion for making a lasting impact? We're on the lookout for a talented and dynamic Marketing Strategist to join our team and revolutionize the way we connect with our audience. As a Marketing Strategist, you'll...

  • Sales Strategist

    2 months ago

    Baton Rouge, Louisiana, United States The Moran Group Full time

    The Role:Limited by territory or products and want to realize more growth? Then this job opportunity is for you The Sales Strategist creates, identifies, and closes sales across several industries within a specific geographical region of your choosing. Prior experience selling complex programmatic media solutions, SEM, Paid Social, and other paid media to...

  • Sales Strategist

    2 months ago

    Baton Rouge, United States The Moran Group Full time

    The Role: Limited by territory or products and want to realize more growth? Then this job opportunity is for you! The Sales Strategist creates, identifies, and closes sales across several industries within a specific geographical region of your choosing. Prior experience selling complex programmatic media solutions, SEM, Paid Social, and other paid media to...

  • SEO Manager

    1 month ago

    Baton Rouge, Louisiana, United States Click Here Digital Full time

    As the SEO Manager, you will lead our SEO team and manage the growth and success of the SEO team. You will collaborate closely with C-Suite to ensure our vision is seamlessly integrated into every aspect of our SEO strategy.Work Schedule: Full-Time - In-Office (onsite, CHD headquarters), Monday-Friday (8:30am-5:30pm) ; This is an in-office positionJob...

  • SEO Manager

    4 days ago

    Baton Rouge, United States Click Here Digital Full time

    As the SEO Manager, you will lead our SEO team and manage the growth and success of the SEO team. You will collaborate closely with C-Suite to ensure our vision is seamlessly integrated into every aspect of our SEO strategy. Work Schedule: Full-Time - In-Office (onsite, CHD headquarters), Monday-Friday (8:30am-5:30pm) ; This is an in-office position Job...

  • Digital Marketing Specialist

    2 months ago

    Baton Rouge, United States SASSO Full time

    Job DescriptionJob DescriptionSalary: SASSO is looking for a dynamic marketing and communications professional to join our team as a Digital Marketing Specialist. Our Digital Marketing Specialist plans, develops, and implements marketing strategies across a variety of platforms for SASSO and our clients. The Digital Marketing Specialist aims to engage...

  • Digital Marketing Specialist

    1 month ago

    Baton Rouge, United States SASSO Full time

    Job DescriptionJob DescriptionSalary: SASSO is looking for a dynamic marketing and communications professional to join our team as a Digital Marketing Specialist. Our Digital Marketing Specialist plans, develops, and implements marketing strategies across a variety of platforms for SASSO and our clients. The Digital Marketing Specialist aims to engage...

  • Vice President- Digital Solutions

    3 weeks ago

    Baton Rouge, United States Capital City Press Full time

    Job DescriptionJob DescriptionVice President of Digital SolutionsLocation: Candidate must reside or be willing to relocate to Baton Rouge, New Orleans, or Lafayette, LACompany: Georges Media, Louisiana's largest and most innovative media companyJob Summary: As the Vice President of Digital Solutions at Georges Media, you will lead our digital sales...

  • Automotive Account Manager

    7 days ago

    Baton Rouge, United States Click Here Digital Full time

    Job DescriptionJob Description Do you enjoy building relationships? Are you client-focused with a passion to drive results and help clients reach their goals? Do you want to contribute to a fast-paced growing company?At Click Here Digital, our Automotive Account Managers work directly with dealership executives across the United States to create integrated...

  • Senior Digital Forensic Analyst

    7 days ago

    Baton Rouge, United States IronGate Cybersecurity LLC Full time

    Job DescriptionJob DescriptionIronGate Cybersecurity is in search of a highly skilled and experienced Senior Digital Forensics Analyst to enhance our Professional Services Team. This critical role is designed for a cybersecurity expert who is deeply passionate about cyber defense and prepared to tackle complex digital forensic challenges. The successful...

  • Digital Content Editor

    1 week ago

    Baton Rouge, United States Capital City Press Full time

    Job DescriptionJob DescriptionThe Times-Picayune | The Advocate is seeking a sharp and savvy digital editor to join our team at the largest news organization in Louisiana. We’re looking for an experienced journalist who understands how to grow digital audiences and keep them engaged. This position can be based in any of our three newsrooms in New Orleans,...

  • Digital Content Editor

    1 month ago

    Baton Rouge, United States Capital City Press Full time

    Job DescriptionJob DescriptionThe Times-Picayune | The Advocate is seeking a sharp and savvy digital editor to join our team at the largest news organization in Louisiana. We’re looking for an experienced journalist who understands how to grow digital audiences and keep them engaged. This position can be based in any of our three newsrooms in New Orleans,...

  • Digital Media Buyer

    1 month ago

    Baton Rouge, United States SASSO Full time

    Job DescriptionJob DescriptionSalary: SASSO is looking for a dynamic marketing professional to join our team as a Paid Social and Search Specialist. Our Paid Social and Search Specialist plans, develops, and implements marketing strategies across a variety of platforms for SASSO and our clients. The aims to engage customers, promote products/services, and...

  • Marketing Coordinator

    6 days ago

    Baton Rouge, United States Click Here Digital Full time

    Job DescriptionJob DescriptionJob DescriptionAt Click Here Digital, a Marketing Coordinator ("Junior Account Manager") supports our multi-million dollar clients in many ways with tracking data, conducting mystery shops, reviewing analytics. The Marketing Coordinator also assists and supports the Account Services team with client tasks. In-Office , Full-Time...

  • Marketing and Digital Marketing Specialist

    7 days ago

    Baton Rouge, United States DCMC Partners Full time

    Marketing and Digital Marketing Specialist Location: Baton Rouge, LA Who we are: DCMC Partners, a Great Place to Work®-Certified company, is a leader in providing program and crisis management services, including disaster recovery operations support, long-term recovery organization development, strategic advice, recovery program management, hazard...