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Automotive Account Manager
1 month ago
MUST BE EXPERIENCED IN DIGITAL MARKETING, specifically Search Engine Marketing (PPC), Programmatic Display and Video, Connected TV (CTV/OTT), Search Engine Optimization (SEO), and Social Media Marketing. You will work directly with clients to review performance through in-office/virtual meetings and travel for client consultations as needed.
Job Responsibilities:
Develop and manage client relationships and provide support to clients
Plan and execute digital marketing strategies based on client goals and objectives, and consult with clients on processes and industry best practices
Daily client communication on advertising strategy and campaign performance to clients and internal teams (SEO, SEM, Programmatic, CTV, Creative, etc).
Monitor and analyze the effectiveness of marketing strategies and translate data from campaign performance results into an actionable narrative for clients.
Evaluate client's needs and assist to drive revenue growth while identifying new opportunities
Coordinate cross-functional teams to ensure the success of campaign delivery, performance, and execution
- Travel for client consultations
Other duties may be assigned
Required Qualifications:
Experience working in client services, sales, marketing, and/or advertising (traditional or digital)
Knowledge of the automotive sales industry and processes
Strong understanding and knowledge of SEM, SEO, Online Display, and Social Media marketing
Experience using industry tools (Google Analytics, Google Search Console, Google Adwords, Facebook Business Manager, etc.)
Exceptional communication skills, both verbal and written, with the ability to convey complex technical information in a concise manner to clients across all levels of organizations
Ability to analyze data sets and identify trends based on industry KPIs
Confident in building and maintaining strong client relationships
Excellent time-management and organizational skills
Strong attention to detail
Preferred Qualifications:
- Agency or sales/automotive experience
- Experience in selling digital marketing solutions
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