Digital Strategist

3 weeks ago

Baton Rouge, United States Capital City Press Full time
Job DescriptionJob Description

Job Title: Digital Strategist

Company: Georges Media (Parent Company of The Advocate, Nola.com, & The Times-Picayune)

Location: Baton Rouge

Type: Full-Time Hybrid

Department: Advertising

Reports To: Regional Director Baton Rouge

Overview:

Georges Media, the parent company of The Advocate, Nola.com, and The Times-Picayune, is seeking a dynamic and experienced Digital Strategist to join our sales team. This role is pivotal in driving our digital sales efforts, with a primary focus on expanding our client base, nurturing existing relationships, and re-engaging past clients. The ideal candidate will play a crucial role in large-scale sales initiatives involving a diverse range of digital products.

Key Responsibilities:

1. Client Relationship Management:

- Grow and maintain relationships with existing customers.

- Prospect and onboard new clients.

- Reactivate past customers, leveraging our comprehensive suite of digital products.

2. Sales Strategy:

- Develop and execute strategies for large-scale sales involving multiple digital products.

- Collaborate closely with multimedia sales representatives to maximize sales opportunities.

- Identify market trends and customer needs to guide product development and sales approaches.

3. Digital Advertising Expertise:

- Provide expert guidance on SEM, SEO, social media marketing, and programmatic advertising.

- Leverage strong analytical skills to assess campaign performance and optimize strategies.

4. Team Collaboration:

- Work in tandem with various departments to ensure cohesive sales and marketing efforts.

- Provide training and support to sales reps in digital advertising concepts and practices.

Qualifications:

- Minimum of 5 years of experience in digital advertising or sales role.

- Proven track record in sales and client relationship management.

- Strong analytical skills and data-driven mindset.

- Deep familiarity with SEM, SEO, social media, and programmatic advertising.

- Excellent communication, negotiation, and presentation skills.

- Bachelor’s degree in Marketing, Business, or related field (preferred).

What We Offer:

- A dynamic and supportive work environment in a well-established media company.

- Opportunities for professional growth and development.

- Competitive salary and benefits package.


Georges Media is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


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