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Digital Marketing Manager

3 months ago

Dayton, United States STRATACACHE GROUP Full time
Job Details

Job Location
STRATACACHE Headquarters - Dayton, OH

Position Type
Full Time

Education Level
4 Year Degree

Job Category
Marketing

Description

IF YOU ARE LOCAL TO DAYTON, OHIO, CHECK OUT THE DETAILS BELOW & APPLY

We're looking for an experienced Digital Marketing Manager to increase digital engagement and a drive holistic digital strategy. In this role, you will be responsible for helping us hone our understanding of how our customer personas search for a wide array of brands, products and services and then reach those customers at key points in their digital journeys.

With an experimentation/fail-fast mindset you will work with our team to drive digital engagement; improve user experience; maximize conversion rates across our B2B domains; help prioritize and drive the execution of the web and content teams' tasks.

What You'll Do:

  • Drive high quality conversions through corporate websites, paid and organic social, and SEA/SEO efforts
  • Lead the modernization of legacy web pages. Work with designers and web developers to ideate and project manage creation of new web pages.
  • Work collaboratively on all projects with global Marketing team members with content creators, web master and US-based SEO/SEA agency
  • Own organic search strategy, manage tasks/work with our agency and advocate for the best SEO outcome across three B2B domains
  • Monitor keyword position, set goals and work to optimize new content
  • Monitor domain health with Google Search Console, working with the web master to mitigate or remedy issues
  • Gain a strong understanding of customer needs, pain points, strategy, and products
  • Maintain a global outlook for a highest quality web experience across regions
  • Gather and analyze measurable analytics to identify ways to improve performance across all digital channels
  • Coordinate new web requests with the web team
  • Control the QA process
  • Embed digital marketing understanding into the marketing organization
  • Other duties as assigned by leadership
Qualifications
  • Willing to work 100% ONSITE Monday-Friday
  • A 4 year college degree is required
  • A minimum of 5 years relevant experience is required
  • Proven experience on a corporate marketing team, with a specialty in digital marketing
  • Planning, designing, organizing and executing digital initiatives
  • Tools such as SEM Rush, BrowserStack, Hotjar
  • Experience managing a search program: organizing SEO copy blocks, keyword research, back-linking and implementing new initiatives at speed and with care
  • Experience working with a full range of marketing team members: marketing automation team (Pardot preferred); CRM team (Salesforce preferred); design teams; content creation teams
  • Strong writing and communication skills
  • Solid knowledge of ad comfort with website analytics tools, particularly Google Analytics and Google Tag Manager
  • Ability to clearly communicate actionable insight across the marketing team
  • Great attention to detail with reporting, QA and ad copy while also having an eye on the larger digital marketing strategy
  • Strong data analytics skills to extract actionable insights