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Marketing Coordinator

2 months ago

Dayton, Ohio, United States Sinclair Broadcast Group Full time


Sinclair Broadcast Group is seeking a Marketing Coordinator who will act as a vital resource for marketing, analytics, and content creation across the Sales and Solutions divisions.

Occasionally, the Marketing Coordinator may oversee specific accounts in a junior Marketing Consultant capacity.

The perfect candidate will be a highly organized multitasker, enthusiastic about supporting colleagues and contributing to the overall success of the team.


Key Responsibilities:
Collaborate effectively with the Marketing Consultants (MC) and Management to drive growth for both clients and the station

Deliver exceptional administrative support to MCs and Management while ensuring top-notch customer service for both existing and prospective clients

Work alongside MCs to address advertising clients' RFP requests and oversee the ad scheduling process

Conduct research initiatives to assist MCs in promoting integrated solutions to both new and existing clients

Create tailored advertising solutions and related sales materials based on client requirements and market potential

Accurately process customer account orders and billing details with meticulous attention to detail

Manage preemptions and devise compensatory plans to meet client delivery expectations

Oversee the creative process and campaign execution for both television and digital solutions, including asset collection, production, and distribution

Maintain databases to generate reports on critical sales outcomes and present insights to Sales and Management teams as necessary

Ensure database integrity for efficient CRM usage and quick data retrieval, identifying areas for enhancing marketing programs and sales strategies

Act as a trusted advisor by performing high-quality business and industry analyses and reporting findings to internal teams and external clients

Support business objectives by informing the sales team of upsell and account expansion opportunities

Essential Attributes and Qualifications:
A genuine passion for supporting roles and contributing to team achievements

Effective communication skills with peers, supervisors, and colleagues

Ability to negotiate and influence outcomes, regardless of authority

High emotional intelligence, empathy, competitiveness, and a strong sense of urgency in delivering exceptional experiences for both internal teams and external clients

Demonstrated listening skills, verbal communication, and professional writing abilities

A commitment to continuous learning and a track record of striving for high performance in the role

Capability to collaborate with teammates to understand, analyze, and achieve necessary outcomes for assignments while adhering to strict deadlines and maintaining accuracy

Technologically proficient with the ability to navigate various internet and software platforms to fulfill job responsibilities

Familiarity with digital reporting and analytical metrics

Experience in marketing or advertising is advantageous

Proficient in Microsoft Excel, Project, PowerPoint, Word, and Outlook

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug-Free Workplace.


Join Sinclair, Inc., a diverse media company committed to connecting audiences with content across various platforms. Sinclair has consistently been a leader in the broadcasting industry since its inception.

Sinclair operates and/or provides services to numerous television stations across various markets, affiliated with major broadcast networks, and owns multiple regional sports network brands.

Our content is delivered through various channels, including over-the-air, multi-channel video program distributors, and the largest streaming aggregator of local news content.

The Company utilizes its website as a primary source of information, accessible to all. Our success is driven by our exceptional employees and management team, who are dedicated to ensuring a bright future for our workforce.

We are at the forefront of media innovation and invite you to be part of our winning team.