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Senior Manager, Marketing
3 months ago
Woodward Park City, located just 20 minutes from Salt Lake City, is a year-round world-class action sports facility with a culture that comes straight from our main product: Fun. If this sounds like the kind of place you'd like to work, progress, and play, we'd love to hear from you
The leader of the Woodward Park City Marketing team, the Senior Manager of Marketing - Woodward Park City, will own the execution of the annual marketing plan for the Woodward's Park City business (WWPC), play an integral role in the development of the long-term marketing strategy for WWPC, champion the Woodward Park City brand and value proposition internally and externally, and will be a part of the team that brings the brand promise to life for all Woodward visitors.
Reporting directly to the Woodward Park City General Manager with direction from the Vice President of Marketing and SalesWoodward, this position is a highly visible role with a tremendous ability to influence and impact the organization and the next generation of action sports enthusiasts. Successful candidates will be comfortable working in a dynamic, fast-moving environment akin to an entrepreneurial startup. Having an agile mindset is a key pre-requisite: Candidates must be comfortable taking ownership and driving a project that may have reasonable elements of ambiguity and must be brave enough to ask for help, clarification, and guidance at an impasse.
This is a Full-Time Year-Round position with a competitive salary, an annual bonus incentive program, and a robust benefits package including Flexible Time Off, Matching 401k, and Health Benefits.
Essential Marketing Duties:
- Project Management. Owns the development and execution of the annual go-to-market plan for WWPC. Owns the development and execution of an annual marketing calendar illustrating how key messages and activities supporting WWPC's business objectives will come to life across each channel throughout the calendar year. Collaborates with a variety of constituents (Global Marketing Team functions, WWPC Senior Leadership Team, Coaching and Facilities, External Contractors) to create, edit, and adapt the library of digital and print assets necessary to execute against the annual marketing plan as prescribed. Ensures all consumer touchpoints across all Woodward Park City channels (social, digital, CRM, paid, earned) are consistent with established Woodward brand guidelines and established best marketing practices.
- Brand Management. Owns the brand experience for all Woodward Park City guests. Develop the metrics to monitor, track, and evaluate marketing and sales results derived from marketing efforts, events, and activations. Leads the WWPC marketing team and assists channel leads including Event and Brand Activation Manager, Content Manager, Digital Marketing Specialist, and Marketing Specialist in managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines.
- Channel Marketing Management and Leadership. Working with the VP of Marketing and Sales, the role ensures that WWPC-owned marketing channels - including (but not limited to) Paid/Performance Media, Digital / Website, CRM, Social Media, and Earned Media - are fully leveraged in support of WWPC's near-and-long term business objectives & annual financial goals, incorporate best-in-class marketing practices that boost engagement, enhance brand affinity & consideration, and reinforce Woodward's leadership position in Action Sports while reducing acquisition costs.
- Leadership. Owns and drives the annual performance review process for assigned direct reports. Develops, coaches, and advises direct reports on best practices for brand marketing communication cross-functional collaboration, and channel-specific performance, reporting, and analysis.
- Communication. Collaborates with all departments of WWPC to establish clear lines of communication, working with brand marketing, sports marketing, and creative partners both within WWPC and across the organization.
- Community Management. Contributes to Woodward's culture as an inclusive environment that engages, excites, and inspires the next generation of action sports enthusiasts.
- Collaboration. Collaborates with WWPC operations, programming, and facilities teams to ensure programming, product, and overall experience are aligned with marketing and communication efforts.
- Strategic Planning. Assists Vice President of Marketing and Sales and General Manager with the annual strategic planning process of WWPC.
- Partnership Marketing. Collaborates with the POWDR partnerships team to create ongoing and engaging experiences that meet and deliver against partnership deliverables, exceed partner expectations, and surprise and delight guests and customers.
- Event Planning and Management. Assist with the development of a comprehensive event, experiential programming, and activation plan spanning across the summer camp & shoulder season calendar; support local on-site team members as necessary to ensure the successful execution of events for guests, partners, and WWPC.
- Analytics. Analyze each event's general sentiment, revenue, and brand value and make appropriate recommendations to shape and influence future programming and brand experience strategies.
- Marketing Strategy and Channel Management experience. Direct experience developing the strategy and owning execution of a marketing calendar and annual plan.
- Process Implementation. Has demonstrated success developing and implementing annual marketing processes in small, young entrepreneurial institutions.
- Budget management experience. has demonstrated an ability to successfully own, manage, and report on an annual marketing budget.
- 6-8+ years of experience in related field.
- Four-year college degree preferred.
- Proficiency with CRM software, Microsoft Office suite, Adobe Creative Suite & Keynote preferred.
- Proven ability to collaborate well across functions and departments, to work as part of a team, and to lead teams in achieving goals.
- Serves as team marketing lead for WWPC.
- Oversees Event and Brand Activation Manager, Content Manager, Digital Marketing Specialist, Marketing Specialist, and their management of additional team, flexing up seasonal marketing content contractors during key periods.
Our Ideal Candidate:
- Self-starter: confident communicator who can advocate for needs and execute a plan in a very entrepreneurial environment that can be unpredictable and doesn't have a prior playbook.
- Agile Mindset: Is open to change and is always looking for ways to improve themselves and the way they operate as a team member.
- Problem Solver: ability to make decisions and make quick pivots in a very fluid environment.
- Personable: strong people skills to manage staff and someone who genuinely loves to interact with a diverse group of customers.
- Speaks Authentically: Recognizes the importance of communicating to target audiences in an authentic, credible voice. Is equally comfortable speaking directly to highly critical audiences of exceptionally passionate brand and sports enthusiasts as they are delegating such communications to those intimately familiar with these audiences.
- Brings Energy: While we're not curing cancer, we've an awesome responsibility - to ensure that future generations of action sports participants become as passionate for these sports as we are. It's a responsibility we take seriously - you should, too.
You make us Woodward. We are a welcoming community that celebrates individual stories, backgrounds, experiences, and identities where we all have "different" in common. We believe in the strength of representing all voices and having space for everyone. We believe in pushing boundaries and bringing our authentic selves to work while embracing uniqueness, creativity, and different points of view. Even if you don't think you meet all the qualifications listed for a job, we'd love to hear from you.
If you need assistance with your application, please reach out to talentandculture@woodwardmountaincenters.com
