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Paid Search Manager

2 months ago

Cambridge, United States EF Education First Full time

Some companies are in the Business of Technology.

Others are in the Business of FinanceOr SportsOr Soft Drinks.

At EF, were in a different kind of business.

One thats a little less tangible, and a lot more important.

Because our business, what we make, makes everything else possible.

Were in the Business of Understanding.

Between people. Between cultures.

For over half a century weve been the leader in international educational programs and methods designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

And yes, we have technology, we have finance, we even have sports with our own professional cycling team EF Education - EasyPost. But its what we do with it Building greater understanding, breaking down barriers, and creating a better worldthat makes all the difference.

EF Academy is a leading private boarding and day high school attracting students from around the world to our campuses in Pasadena (LA), New York, and Oxford (England).

We are looking for a creative, analytical Paid Search Manager to help drive the global digital marketing program for EF Academy. Reporting to the Director of Paid Media, you will be responsible for managing and driving performance and the customer experience across SEM platforms that enable parents and students to discover EF Academy from across the world.

You will be working on campaigns to engage prospective students (and their parents) with the opportunity to study at our uniquely immersive schools in New York, Pasadena, and Oxford campuses and use data and insights to optimize our performance. This is a very hands-on, entrepreneurial role and an exciting opportunity to significantly impact EF Academys growth. We are proud of our dynamic school community, where every student is known, seen, and valued for who they are.

This role is for you if...

  • Are ambitious, results-driven, and take the initiative to make things happen.
  • Get satisfaction out of helping drive business growth, showing measurable results, and interpreting / acting on performance data.
  • Enjoy producing (and testing) innovative ideas to improve digital marketing performance.
  • Like working with colleagues to craft compelling, high-quality campaign assets.
  • You value both creative and analytical skills and quantitative and qualitative problem solving excites you.
  • Believe that it is important to build bridges of understanding and respect across cultures and ideas.

What you'll do:

  • Create, manage, and optimize paid search advertising programs.
  • Collaborate with the global team to manage and optimize our US, European, and Asian geo-targeted campaigns.
  • Build, execute, and derive actionable insights from automated bid strategies and testing.
  • Establish and test new channels and approaches, and relentlessly look for areas to improve performance.
  • Research and build well-structured paid search campaigns within Google, Naver, Baidu, Yahoo, Meta, LinkedIn, Bing etc. where relevant.
  • Track, analyze, and report on campaign performance and data, creating weekly, monthly, and quarterly reports on paid search performance. Knowledge of Salesforce is desirable.
  • QA test and troubleshoot changes and issues, ensuring that our paid digital programs and marketing systems are always running smoothly.
  • Explore and pursue new traffic and growth sources, testing and refining our US and Internationally focused digital marketing plan on an ongoing basis.
  • Test ad copy messaging, targeting, ad units, remarketing, audiences etc. and identify actionable insights to optimize search engine marketing performance.
  • Collaborate with the global team including the Heads of Enrollment and Director of Paid Media, to identify and implement paid digital strategies that improve full funnel results - this is not a lead volume goal but a quality goal.
  • Collaborate with enrollment teams to support their efforts to reach prospective students and parents.

Who you are:

  • Proven (3+ years) paid search marketing experience focused on growth marketing or demand generation.
  • Strong attention to detail and exceptional organizational skills.
  • Hands-on experience setting up, managing, and optimizing paid search campaigns within Google. Experience with other paid platforms (Meta, TikTok, YouTube, LinkedIn, Reddit, etc) and digital media channels is a bonus.
  • Strong understanding of digital remarketing techniques.
  • A solid understanding of conversion-improvement tactics, A/B testing approaches, and landing page optimization.
  • Strong working knowledge of Google Ad Editor, Google Analytics, and web/campaign tracking best-practices.
  • Experience with managing paid search to business KPIs measuring activity beyond the click and conversion through to acquisition.
  • Ability to self-manage projects and work independently while also proactively raising issues and seeking answers.
  • Experience with Salesforce and/or PowerBI is a plus.

Why youll love working here:

Work in our North American headquarters where youll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups, and clubs. You can expect:

  • Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding.
  • Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts.
  • Four weeks paid vacation your first year and ten paid holidays.
  • 25% company match on your 401(k).
  • Excellent medical, dental, and vision coverage, along with life and disability insurance.
  • Paid travel
  • Wellness benefits and a yearly fitness reimbursement.
  • EF program discounts including travel, language schools, childcare, and more.
  • Dependent care, healthcare, and commuter flexible spending accounts (FSAs).
  • Discounts at local venues and businesses.

About EF Academy:

EF Academy is a leading private boarding and day high school attracting students from around the world to our campuses in Pasadena (LA), New York, and Oxford (England). Reporting to the VP of Marketing, the Director of Lifecycle CRM Marketing will lead the development and implementation of customer lifecycle strategies, manage automation processes, oversee CRM initiatives, and collaborate with the marketing team to drive student enrollment and retention.

About EF Education First:

Yes, were a large global company of 55,000 employees in 115 countries, but we act with the nimbleness and agility of a much smaller organization. Founded and run by the same family since 1965. Were always on the lookout for people with drive, creativity, empathy and what we like to call fingerspitzengefuhl (German for keeping ones finger on the pulse), to help us continue our journey; to transform lives, and yes, make the world a better place. Is that you? Then step into a larger world and apply for the roles that will excite you and challenge you in new ways.