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Marketing Analyst

3 months ago

Ann Arbor, United States Wacker Chemical Full time
Date: Aug 3, 2024 Location: Ann Arbor Company: Wacker Chemical Corporation Do you want to take responsibility and make a difference with your work? With your expertise, we can achieve great goals together. We are WACKER - Reliable. Determined. Ambitious. As one of the world's most research-intensive chemical companies, we've been making countless products that are an integral part of your everyday life possible for over 100 years. From vegan food to resource-efficient buildings to solar cells, we develop sustainable solutions that change the future. To strengthen our team in Ann Arbor, we are looking for you as a(n) Marketing Analyst.

Supports and uses professional knowledge in promoting production, sales, and marketing activities across the business unit . Analyzes market data to monitor the performance of existing sales and / or marketing strategies and procedures. Must analyze patterns and effectively draw conclusions from data related to the organization's ability to sell its products or services in the marketplace. Applies commonly used concepts, practices, and procedures within marketing function.

Lead marketing communication efforts to improve capabilities related to digitalization approach, Wacker Academy offerings, our web presence, literature, information bulletins, and an improved, more structured social media presence (LinkedIn, Twitter, etc.).

Lead for select key commercial process ownership and optimization across the business unit. These processes and accountabilities include but are not limited to Salesforce opportunity management; competitive market database; import data optimization, customer segmentation and channel optimization and portfolio analysis/coordination/preparation as it relates to business projects. efforts.

Position Responsblties

  • Develops and executes market strategies for assigned market segments, inclusive of a formal,

Market Development Plan. Identify, research and execute market development projects

  • Provides key business objects data and preliminary analysis/interpretation to the BTs commercial teams which will include sales/orders, forecasts, profitability, complaints, inventory & pricing. Develops and maintains SalesForce dashboards for opportunities, Infoline leads and marketing campaigns.
  • Maintains up-to-date master data base, including competitive information. Responds to

management requests for information, data, and synthesizes this into effective presentations.

  • Analyzes data from Business Warehouse to establish clear and useful picture of current

business scenarios.

  • Develops preliminary market study reviews and generates prospect lists in certain identified markets to enhance penetration
  • Supports larger trade shows including lead follow up, and other requests and special projects made by the BTs

Position Qualifications

  • 2+ years relevant experience
  • Bachelor's degree
  • High proficiency with SAP business warehouse and Microsoft Office Suite.
  • Collect, analyze and present information regarding sales, profitability, markets & competition.
  • Perform market research in designated areas.
  • Systematic and analytical approach to data analysis, preparation and evaluation. Ownership of databases used for market information and business team planning.
  • Development of presentations for all levels of management.
  • Highly motivated and results oriented.
  • Team oriented.
  • Strong communication and interpersonal skills across different business functions.
  • Ability to work in a team and independently with a high degree of organization and time management.
  • Ability to drive and implement change.
  • Exceptional project management leadership and influence skills.
What do we offer? WACKER is an equal opportunity employer committed to diversity, equity, inclusion, and sustainability. We are innovators, researchers, and pioneers and we believe that our individual differences are our collective strength. We foster an inclusive environment that promotes individuality, celebrates diversity, and builds cohesive teams. Together, we create exceptional value for our employees, our customers, and our communities by creating a culture of inclusion and equity that enables, empowers, and values our diverse contributions. WACKER strives to reward its employees in a fair and equitable manner. Our Total Rewards Package considers employee wellbeing and is comprised of compensation, benefits, work-life balance, performance & recognition, and career development.
  • Compensation and Incentive plans
  • Medical, Dental, and Vision Insurance effective day 1
  • Paid Time Off in addition to personal days and holidays
  • Paid parental leave
  • Wellbeing fund
  • Flexible hybrid work arrangements
  • 401(k) with company match
  • Education Assistance Program
  • Career development and advancement opportunities
  • Support for Community Involvement
We are looking forward to your online application at www.wacker.com.
Reference Code:27369 The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. A minimum requirement for this US-based position is the ability to work legally in the United States on a permanent unrestricted basis. Visa sponsorship is not available for this position, including for any type of US permanent residency (e.g., for a green card). WACKER is proud to be an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.


Nearest Major Market: Ann Arbor
Nearest Secondary Market: Detroit