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Trade Marketing Analyst

4 months ago

Lancaster, United States Woodstream Full time
Woodstream has a rich history of over 150 years, and we are an essential, life sustaining business. We provide pest & animal control products that destroy disease carrying insects & rodents. We provide a safe work environment including screening, social distancing, and sanitation processes.

We have an immediate opportunity for a Trade Marketing Analyst in Lancaster, PA

Benefits of Working for Woodstream:
  • Competitive benefits package including:
    • Bonus Program
    • 401k with Company Match
    • Health, Dental & Vision Insurance Effective on First Day of Employment
    • Parental Leave
    • Adoption Assistance
    • Paid Basic Life & Disability Insurance
    • Accident, Critical Illness, & Hospital Insurance Options
    • ID Theft & Legal Assistance Plan Options
    • Paid Vacation and Holidays
  • Stable, growing working environment with a history of 150 years of doing business.
  • Opportunity to advance within the company.

Overview of the Role:

As the Trade Marketing Analyst, you will play a pivotal role in driving the success of our consumer products through effective trade marketing strategies. You will be responsible for creating and analyzing sales data and making recommendations to aid business objectives. The ideal candidate will understand the consumer goods industry, sales and analytical skills.
Trade Marketing is a lead function with WOODSTREAM, responsible for Defining, Designing and Delivering the go to market strategy for our leading portfolio of brands. This entails developing the sales materials (presentations, demo's, samples etc.,) and supporting the sales team by attending key calls with the top accounts as the brand/category expert.
  • Trade Marketing is responsible for tracking the performance of brands and innovation to quickly identify the opportunities and then working with the sales and brand marketing teams on a day-to-day basis to optimize/overdrive.
  • Finally Trade Marketing is the custodian of the 4P strategy and is responsible for driving LSM compliance across specified retailer/channels.
DEFINING It is the responsibility of Trade Marketing to then turn these insights into a Category Growth Platform (CGP) that set out a compelling vision for our retail partners and a clear roadmap for internal stake holders on what it will take to win in the market. Defining the go-market-strategy means working closely with our consumer Marketing and Product Development Teams to identify the key insights that will shape channel, category, and brand dynamics over the coming 12-24 months.
  • To excel in this facet of the role, the incumbents must have a strong analytical skills and an ability to quickly learn and understand the category growth drivers (trade in, trade up etc).
DESIGNING the go to market strategy means developing guidelines in the form of a Local Success Model (LSM) that provide in each channel with clear rules for engagement on each 4P. These LSMs need to be rooted in shopper and consumer understanding and deliver category growth for our retailers and both share growth and financial return for WOODSTREAM.

Specific Responsibilities:
The Trade Marketing Analyst must understand reading, pulling, and analyzing data. The Trade Marketing Analyst will be responsible for the in delivery of;
    • Develop and own reporting and dashboards to be used by the trade marketing team & sales team to enable them to proactively identify risks and opportunities
    • Track distribution and pricing changes by customer
    • Analyze new item performance by customer to enable sharing of best practices
    • Pull Panel information to understand the shopper behavior to enable the trade strategies
    • Support the Trade Marketing Managers and Vice President of Trade Marketing with sales materials
    • Work closely with diverse cross-functional team
Successful Candidate Profile:
  • Bachelors in a business related field.
  • 1-2 years of experience in business
  • Proficient in Excel
  • Strong analytical and problem-solving abilities.
Woodstream Fun Facts
  • We are the #1 EAC (Electronic Animal Containment/fencing) company in North America, 10X the #2 company and these products protect our food supply.
  • We are the ONLY Pest & Animal Control company with a significant ESG (Environmental, Social & Governance) Program.
  • Over 40% of our directors and above are woman.
  • 57% of the Executive Team (meaning VP and above) are female, black, Hispanic or Asian/Islander.
Woodstream is an Equal Employment Opportunity employer committed to recruit, hire, train and promote without regard to race, color, religion, creed, age, sex, national origin, marital status, union affiliation, disability, sexual orientation, or any other legally protected characteristic.