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Senior Lessor Marketing Manager

3 months ago

Cincinnati, United States GE Aerospace Full time
Job Description Summary
The Senior Lessor Marketing Manager is responsible for building and articulating market and product strategies and value sells for respective Commercial Engines & Services.

Job Description

Essential Responsibilities:
  • Develop the long-term strategic vision and value proposition for lessor customers.
  • Research and analyze market trends and opportunities and develop and implement marketing strategies and campaigns.
  • Support strategic business plan and pricing discussion, bring solutions to address market feedback and achieve business goals.
  • Articulate and present GE's product value differentiation in the market to lessor customers.
  • Monitor any current and future competitive threats in the industry and provide recommendations to maintain or secure GE's desired market positioning.
  • Provide sales campaign support through the generation of comparative value charts as well as through performing life cycle analytics and commercial product strategy.
  • Coordinate with airframers to develop joint value sells.
  • Build network of industry experts through industry events and personal engagement to stay apprised of evolving trends, and share trends in a thoughtful way.
  • Solicit, collect, and analyze large quantities of data to succinctly capture key insights.
Minimum Requirements:
  • Bachelors degree from an accredited college or university and 5+ years of commercial aviation industry experience (or a minimum high school diploma / GED with an additional 4+ years of commercial aviation industry experience).
Desired Characteristics:
  • Commercial aviation leasing industry experience.
  • Aviation consulting experience.
  • Established network in the aviation community with ability to leverage relationships across the aviation sector to access market intelligence.
  • Ability to formulate strategy and develop presentations to influence leaders and stakeholders.
  • Performance-driven and customer-focused.
  • Experience with lean, able to adopt lean mindset and tools for marketing activities.
  • Strong oral and written communication skills, strong interpersonal and leadership skills
  • Demonstrated ability to analyze and solve complex problems.
  • Demonstrated ability to lead programs / projects; ability to document, plan, market, and execute programs.


GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: Yes