Senior Executive Director, Marketing

2 weeks ago

Ann Arbor, United States Mosaec Full time

Ann Arbor, Michigan,

To be considered for this role a cover letter along with links to your portfolio showcasing your work is required. When submitting your application materials, please be sure to upload your cover letter and resume as one document, as there are system limitations when uploading more than one document. Also, please be aware that you must be eligible to work in the United States without requiring university sponsorship for continued employment to be considered. We will be hosting an information session on May 3rd from 2pm-3pm where we will provide pertinent information that will be helpful to know as you look to apply for this opportunity.

To register for the information session, please email Elizabeth Devlin at

lizdev@umich.edu

to be added to the invitee list.

Note:

While work arrangements are flexible, all new employees are expected to be in commutable distance to campus.

As the Senior Executive Director, Marketing and Communications you will lead the marketing and communications initiatives for the Office of University Development (OUD). You’ll provides leadership in integrated brand management for overall messaging in OUD. In collaboration with the other members of the OUD Leadership Team, you will propel the core communication and promotion of a culture of philanthropy at the University of Michigan. You will integrate into the university-wide Marketing and Communications community and ensure that development is consistently and effectively represented.

You will report to:

Associate Vice President for Development, Campaign Strategy & Initiatives

Who will Report to you:

Senior Director of Strategic Marketing & Communications, Director of Creative Marketing, Director of Digital Marketing, Administrative Specialist

Please click

here

to review the full job description.

OUD Marketing: strategy and creative development: 40%

Define objectives and strategies in collaboration with development colleagues

Develop marketing plans based on a deep understanding of marketing, media and production principles

Generate new ideas to raise funds for the university, steward donors, and/or enhance the U-M development community

Liaise across OUD and university partners to build relationships and deliver expertise

Develop and present consistent, timely reporting on internal goals

Support broad reach communication

Leaders & Best magazine, newsletter and social platforms

Guide Digital Marketing Strategy

Provide leadership for Donor Digital Experience site (

giving.umich.edu

) content

DevConnect – the development community’s internal communication tool in collaboration with OUD’s Organizational Strategy team

In partnership with the Campaign Strategy Team, plan and execute campaign marketing plans

Work in partnership with Office of the Vice President for Communications (and university agency of record) on university branding and its extension into campaign branding

Provide Marketing thought leadership for emerging market segments in collaboration with other OUD teams

In partnership with the University & Development Events (UDE) team and other stakeholders, provide creative consultation to engage donors at OUD-sponsored special events

OUD Communications: strategy and creative development – 30%

University Communications

External Communications

Develop content for marketing and communications materials

Ensure an effective diversity, equity and inclusion (DEI) lens is applied to all communication and

approach to work

Departmental Leadership – 25%

Develop and advocate for a marketing strategy for OUD Marketing and Communications

Collaborate with SCUs to extend and amplify that strategy

Maintain and prioritize the investment of OUD marketing budget

Recruit, mentor and motivate a staff of approximately 25

Provide staff coaching, mentoring, and professional development opportunities that increase capabilities and create an environment of engagement

Serve as a member of the OUD Leadership Team

Other Tasks as Assigned – 5%

University marketing

Serve as OUD liaison to various schools, colleges and units across the institution

Bachelor’s degree required.

7+ years of applicable experience in management and marketing, communications, journalism, or public relations.

Commitment to fostering a positive team environment with an emphasis on diversity, equity and inclusion.

Advanced knowledge of current and emerging marketing trends and best practices, such as expanded use of internet and web resources.

Advanced market research, analytical, and problem recognition, avoidance and resolution skills.

Advanced skills in strategic planning, effectively organizing resources and setting and establishing team goals.

Extensive experience with crafting, presenting and sharing a message in an imaginative and creative way that is part of a well-orchestrated process for generating revenue and building and strengthening relationships with constituents.

Excellent interpersonal and communication skills (both oral and written),and an ability to engage with university executive leadership, donors, and constituents in a social and professional setting.

Although the posting end date may indicate otherwise, this job may be filled and closed any time after a posting duration of seven calendar days. The University of Michigan is an equal opportunity/affirmative action employer.

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