Digital Marketing Coordinator

4 weeks ago

East Lansing, United States Michigan State University Full time
Digital Marketing Coordinator - Marketing and Sales Coordinator

Job no: 963615
Work type: Support Staff
Pay Grade: 12
Major Administrative Unit / College: College Of Education
Department: Ced Academic Affairs 40001063
Sub Area: AP- Professionals
Salary: Salary Commensurate with Experience
Location: East Lansing
Categories: Administrative/Business/Professional, Education/Training, PR/Media/Graphics/Comm/Fund Raising, Administrative Professionals- AP, Full Time (90-100%), Union, Remote-Friendly

Working/Functional Title

Digital Marketing Coordinator

Position Summary

Create and implement effective digital marketing strategies to increase enrollment in the College's online graduate programs; lead the usage of customer relationship management (CRM) software for online graduate programs; serve as the College's lead in the use of the Slate admissions system; provide marketing, communications and administrative support to the College's micro-credentials initiatives; and provide communications support to the Office of Academic & Student Affairs.
Regular activities include, but are not limited to:
•Supports online master's programs through digital marketing
•Plans and creates innovative digital marketing strategies.
•Identifies sources of information, researches, surveys and interviews to obtain information.
•Composes, edits, designs, records, produces and duplicates digital, web and print media.
•Assists with web development and technological enhancements for online programs.
•Maintains and updates files including statistical reports and performance metrics.
•Assists with negotiating rates and orders advertising for print, television or radio.
•Contributes to the overall growth and engagement strategies for social media of online programs.
•Executes innovative social media marketing campaigns to support traditional media, public relations, and advertising activities and to promote online/hybrid programs.
•Supports social media goal setting, execution, tracking, and reporting.
•Manages subscribers; builds and sends email campaigns in our CRM.
•Build new marketing automation in web content management and CRM systems.
•Help programs to on-board new graduate students and recruit prospects.
•Review web traffic and social analytics and improving SEO.
•Serve as a liaison with external partners and other University departments including University Relations.
•On-the-job training will be provided on MSU-related content management, CRM, Ranku, Google Analytics and other marketing software.
•Participates in College Core Team for Micro-credentials
•Serves as primary liaison with market research firm
•Plans and creates innovative digital marketing strategies.
•Identifies sources of information, researches, surveys and interviews to obtain information.
•Composes, edits, designs, records, produces and duplicates digital, web and print media.
•Assists with web development and technological enhancements for online programs.
•Maintains and updates files including statistical reports and performance metrics.
•Executes innovative social media marketing campaigns to support traditional media, public relations, and advertising activities and to promote micro-credential programs.
•Provides communications support to College Academic and Graduate Student Affairs Team
•Prepares weekly GradLink newsletter to graduate students and distributes through MailChimp
•Supports preparation of monthly Grad Programs Digest for grad program leaders and staff and distributes through MailChimp
•Creates digital and print resources regarding Academic and Grad Student Affairs events
•Participates in Academic and Grad Student Affairs events, strategic planning, and regular meetings with grad program coordinators
•Serves as primary College contact for Slate CRM
•other duties as assigned

Unit Specific Education/Experience/Skills

Knowledge normally acquired by completing a four-year college degree program in Advertising, Marketing and/or in Marketing in the field specific to the employing unit; experience in database management, spreadsheet and word processing software applications, and webpage maintenance; one to three years of related and progressively more responsible or expansive work experience in sales, advertising and marketing strategies, and departmental operations; or an equivalent combination of education and experience.

Desired Qualifications
•Four-year college degree program in Journalism, Telecommunications, or Public Relations;
•Experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels.
•Creative, collaborative team player and problem solver.
•Demonstrated ability to leverage technology to develop clear action plans with results-oriented goals for measuring success.
•Demonstrated commitment to diversity, equity, and inclusion.
•Experience with MailChimp, Pardot, Salesforce Marketing Cloud or another e-mail marketing software
•Skill in Canva
•Skill in Search Engine Optimization (SEO)
•Experience with Excel
•Experience with Google Analytics or Facebook marketing suite
•Experience editing other's writing and providing revisions with feedback
•Experience with Outlook and Email templating
•Additional experience in the following:
o Strong writing skills;
o An eye for design;
o Attention to detail;
o Excellent problem solving and analytical skills, and ability to think strategically and logically;
o Ability to prioritize and perform multiple tasks simultaneously while adhering to deadlines.
o A strong work ethic, curiosity, and a passion for creating new content, telling faculty stories, or recruiting people to programs of study.

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

Work Hours

STANDARD 8-5

Website

education.msu.edu

Remote Work Statement

MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.

Bidding eligibility ends July 9, 11:55 PM

Advertised: Jul 3, 2024 Eastern Daylight Time
Applications close: Jul 16, 2024 Eastern Daylight Time

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