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Digital Marketing Intern

4 months ago

Lansing, United States Capital Area Transportation Authority Full time
Job DescriptionJob Description


DIGITAL MARKETING INTERN


Job Summary - Essential Functions:

The Digital Marketing Intern assists with digital content creation, including social media, and digital campaigns. This position will also analyze marketing data and report results.

Responsibilities

  • Contribute to the development and management of a monthly social media content calendar.
  • Research topics, write copy and source visuals for daily/weekly social media posts across platforms in line with CATA’s brand and social media strategy.
  • Capture, produce and/or edit visual content to be shared on social media (photos, video, gifs, graphics, reels, etc.).
  • Assist with social media community management and response.
  • Generate and brainstorm campaign ideas with digital team.
  • Create content for CATA’s Beyond the Bus blog.
  • Assist with web content creation and web development projects.
  • Assist with miscellaneous digital projects as necessary.
  • Analyze and report digital analytics to gauge success of campaigns.

Additional responsibilities may include:

  • Assist with internal event planning and execution.
  • Arrange and attend community events.
  • Carry out administrative tasks.
  • Other duties assigned.

Reports To:

Marketing Manager

Qualifications

  • Excellent written and verbal communication skills. Knowledge of AP Stylebook preferred.
  • Possess or currently pursuing a degree in marketing, advertising, journalism or related field.
  • Proficient in social media content creation and account management.
  • Strong attention to detail and organizational skills.
  • Ability to multi-task and meet deadlines often with short turn-around times.
  • Proficient technology skills, including Microsoft Office Suite and other marketing-related software and application.
  • Able to communicate effectively and work both independently and in a team environment.
  • Able to perform essential functions and duties and to perform other tasks as assigned.
  • Punctual and reliable attendance as necessary to meet ongoing service requirements for public transportation.
  • Must possess a valid Michigan driver’s license with eligible driving status.
  • Able to lift and move supplies, some in excess of fifty (50) pounds.


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This job description is stated in general terms and does not describe all duties which

may be assigned or required.

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