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Marketing Manager

4 months ago

Bentonville, United States Peel Compton Foundation Full time

The Peel Compton Foundation is seeking a Marketing Manager to join the foundation

Job Summary:
The Marketing Manager is a full-time member of the Peel Compton Foundation (PCF) Marketing team and reports directly to the Director of Marketing. The position works with the Marketing team, employees, and external associates to promote the PCF and its mission. This position is responsible for creating clear and consistent messaging that speaks to the NWA community at large, as well as specific target audiences within the local community.

The Peel Compton Foundation is a premiere and growing nonprofit organization, located in Bentonville, AR. The Peel Compton Foundation owns and operates the Peel Museum & Heritage Gardens, Compton Gardens & Arboretum, Coler Mountain Bike Preserve, and Osage Park. The uniting mission for these diverse properties is to connect the community through nature, education, recreation, and preservation. The Peel Compton Foundation is a 501(c)(3) nonprofit organization.

PRINCIPAL JOB RESPONSIBILITIES:

  • Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
  • Conducts pricing research and analysis to ensure competitive product and service pricing.
  • Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
  • Analyzes and evaluates financial aspects of product development.
  • Collaborates in the development of new products.
  • Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
  • Collaborates, participates in, and coordinates promotional activities or trade shows.
  • Negotiates contracts for services needed to execute a marketing strategy.
  • Performs other duties as assigned.
  • Executes corporate/organizational support of the PCF properties, events, and programs.
  • Sets and upholds creative/graphic standards appropriate to the PCF desired visual identity, brand, and goals.
  • Successfully executes all required marketing and community-relations initiatives and tactics, including advertising, direct-marketing, public relations, media relations, community relations, community education, special events (internal and external) publications/communications, displays, signage and website/social media channel design and content.
  • Creates and/or edits content as needed for news releases, e-newsletters and other print, radio, television/video, multi-media, and web-based projects.
  • Tracks key marketing/community-relations metrics monthly and reports regularly concerning marketing and community- relations strategies and initiatives and resulting news coverage.
  • Supports and attends Foundation events (fund-raising, community relations, awareness/education, volunteer appreciation, and volunteer recruitment)
  • Coordinates opportunities for public-speaking engagements by PCF representatives.
  • Assists and contributes to community event calendars to promote the work and activity of PCF.
  • Performs other duties, as assigned by the Director of Development.

QUALIFICATIONS AND ATTRIBUTES:
  • Must be a motivated, self-starter with strong written and verbal communication skills and the ability to tailor messages for different audiences
  • 3 years of experience in a marketing capacity
  • Experience in marketing, design, and communications; knowledge of Web design software.
  • Knowledge of website design practices and should keep up with trends in marketing, including social networking strategies.
  • Ability to publish content, maintaining continuity of themes, design layouts, make website updates and increase online presence to potential customers. They must have knowledge of search engine analytics to maximize traffic to websites.
  • Familiar with publishing and design software to maintain website, strong communication skills and an up-to-date awareness of marketing techniques.
  • Prior experience in marketing, communications, design, and a solid background in technical skills.
  • College degree in Marketing, Business, Communications, English, or Graphic Design
  • Proficiency in computer software related to word-processing, presentations and spreadsheets and Adobe Creative Suite (Photoshop, Illustrator and InDesign)
  • Familiarity with social-media channels (including Facebook, Pinterest, Twitter and Instagram)
  • Maintaining marketing support systems including databases, mailing lists, etc.
  • Ability to meet deadlines, work well under pressure, respond positively to changing conditions and prioritize work appropriately
  • Must be a team player, with excellent interpersonal skills and a commitment to relationship-building for the PCF both internally and externally
  • Ability to work independently with little supervision
Additional desired skills:
  • Proficient with Social Media
  • Adobe / Graphic design a plus
  • Proficient with WordPress / Fusion Builder / Gravity Forms
  • Manages various web and technology apps/tools

This position description is intended to describe the general nature and level of the work to be performed. This is not an exhaustive list of all duties and responsibilities associated with it. The Peel Compton Foundation reserves the right to amend and change responsibilities to meet organizational needs.