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Customer Marketing Specialist North American OEMs
4 months ago
Become a Part of the Marelli team. We are a global independent automotive supplier passionate about performance and speed. We are pioneers of the future of mobility. Our story is built on innovation and manufacturing excellence. Every day, we drive change and co-create what comes next. Our purpose is simple yet ambitious: 'Let's push the boundaries together. We aspire to shape future mobility dreams and turn them into reality.
Joining the Marelli Marketing team means becoming a part of something bigger, a place where you can explore your potential, pioneer innovation and be responsible for supporting marketing event and account-based marketing activities (ABM).
As a global yet fast-evolving company, we're looking for team members who want to grow and evolve with us.
About the Position:
We are looking for a Customer Marketing Specialist to join the Customer Marketing for North American OEMs team, reporting directly to the Customer Marketing Manager. This position is based at our office in Southfields (Michigan, US).
As the Customer Marketing Specialist at Marelli, you will be responsible for supporting marketing events and account-based marketing (ABM) activities. This role is a key contributor to the Customer Marketing function and will be pivotal in helping the company achieve its growth and diversification targets.
As Customer Marketing Specialist, your Responsibilities will be:
- Support the Customer Marketing Manager in developing account-based marketing (ABM) plans focused on growing and diversifying the customer base
- Support development of targeted marketing campaigns to increase awareness and reduce knowledge gaps across the product portfolio, using a variety of marketing channels and touchpoints
- Play a key role in developing creative, compelling, and customizable campaigns, working closely with the Customer Marketing Manager and Key Account Management to tailor messaging, content, presentation materials and events
- Coordinate participation in industry and customer-specific events to support the ABM strategy
- Responsible for managing event logistics with external vendors, parts and display management, signage, customer communications, giveaways and promotions
- Responsible for onsite product showcase, keeping physical and digital content up to date
- Support marketing material development as needed (presentations, brochures, videos)
- Utilize marketing communications tools (Salesforce, Marketing Cloud) for event planning and direct-to-customer marketing activities ensuring contact information is complete and up to date
What Qualifications you will bring:
- Previous experience in direct-to-customer marketing and event planning role among 2-5 years
- Bachelors degree required in business, marketing, advertising, communications or similar
- Excellent written and verbal communication skills, fluent in the English language
- Experience in (or interest in) the automotive industry and technology is highly desired
- Fluency in Microsoft Office Suite (Word, Excel, PowerPoint) familiar with sales and marketing tools (Salesforce, Marketing Cloud, Adobe Creative Cloud)
- The right candidate is a self-starter, ready to hit the ground running and willing to learn
- Ability to conduct oneself professionally with executives, earning respect and trust
- Ability to multi-task and work well under pressure
- Highly organized and meticulous attention to detail
- Ability to work in a complex, highly technical global environment
What does this Position offer you:
- Fast-paced yet supportive and high-performing international team with an inspiring ambition to transform the future of mobility.
- Support in onboarding and further training that will set you up with Marelli's speed.
- A hybrid work model, helping you to achieve work-life balancecombining the best of both spending time working remotely, benefitting from focus time, and purposeful co-creation time in the office.
About us:
Marelli is one of the worlds leading global independent suppliers to the automotive sector, with a strong and established track record in innovation and manufacturing excellence. Our goal is to change the future of mobility by working with our customers and partners to create a safer, greener, and more connected world. Our team supplies all major automotive manufacturers in Asia, Europe, and North and South America, as well as the top racing teams in motorsport world championships. Our technology is purpose-driven and meticulously designed to deliver tangible value that truly matters to our customers.
Our business areas are automotive lighting and sensing, thermal solutions, electronics, green technology solutions, interior experience, propulsion solutions (e-powertrain and powertrain), ride dynamics, motorsport, and aftermarket business.
Within the walls of Marelli, we believe in enabling people to do their best work. Our cultural attributes - Drive Results, Accountable, Entrepreneurial, Inclusive, Innovative, and Aware - are the cornerstones of a new Marelli culture. Be part of it
At Marelli, we believe in the importance of diversity and inclusion in our workplace. We are committed to nurturing talent in our diverse environment, and we take pride in our various employee resource groups, such as Marelli Women, Brains & Hearts Wellbeing, All Cultures, and Marelli's Rainbow. We believe these groups foster creativity and innovation through the unique perspectives of a multicultural community.
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